Benefit-Tech Startup Launches BenefitsApp to Provide Always-On Benefits Information on Mobile Phones

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Baltimore-based HealthBenefitApp is reducing employee stress by making access to crucial benefits information easily available on their phones with BenefitsApp

Today, HealthBenefitApp LLC announced the immediate app store availability of BenefitsApp, a fast, secure, fully customizable and personalized mobile platform for employees to access their benefits and HR apps – wherever they are, whenever they need them. BenefitsApp supports employers, brokers, consultants and payors in deployment of robust mobile benefits strategies.

“BenefitsApp stores all employee benefit information in one place and makes it easy for them – and their family members – to access their benefits right on their smart phone,” said Rich Wiklund, CEO of HealthBenefitApp, “Only 4% of Americans understand important health insurance concepts. Access to benefits information means less frustrated calls and emails to H.R. and a better overall experience.”

“It’s creating a better employee experience and increases the value of the benefits being offered by companies,” says Alfred R. Berkeley, BenefitsApp advisor and former President and Vice Chairman, NASDAQ. “Does anyone really know the details of their benefits when they need them? Employers are dealing with epic concerns regarding Covid-19 and communicating with remote workforces. BenefitsApp clients are seeing increased employee engagement, decreased frustration and decreased costs associated with benefits administration. That means better outcomes for everyone.”

BenefitsApp, developed on the #1 cloud CRM platform and available globally to consumers via the Apple App Store and Google Play stores, is a HIPPA-compliant platform for distributing benefits content based on employee eligibility. BenefitsApp’s sophisticated, highly secure and redundant open architecture enables availability of third-party apps for employee perks, digital signatures, concierge and telemedicine options, and integration with any HRIS platform.

About HealthBenefitApp LLC

HealthBenefitApp LLC is the developer of BenefitsApp, a HIPPA-compliant mobile communications platform with sophisticated push and in-app messaging capabilities that facilitates communications among employers, employees and their families. BenefitsApp combines easy access to important benefits information with third-party apps to deliver a highly personalized experience for employees that increases engagement, decreases frustration, and provides a better experience while decreasing costs associated with benefits administration. BenefitsApp is available on Apple App Store and Google Play Store. Learn more at

Alfred R. Berkeley, III is an American businessman who was president of NASDAQ Stock Market, Inc. from 1996 until 2000 and later vice-chair of the NASDAQ from 2000 to 2003. Currently, Berkeley is an advisor to HealthBenefitApp LLC; Chairman of Princeton Capital Management; and Vice Chairman of Gentag, Inc. Berkeley is also director of RealPage, Inc.

Ask your broker about BenefitsApp or visit to learn more.

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Rich Wiklund
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