Benefitexpress Makes Major Investment in Growth Including the Announcement of New Growth Leader

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Melanie Hallenbeck, Chief Growth Officer, Enhances Leadership Team of Firm Becoming a "Destination for Industry Talent."

Melanie Hallenbeck, Chief Growth Officer, benefitexpess

We are always focused on bringing great leadership to the company. Melanie’s experience in developing people and leading teams through a time of substantial growth is a fit for our organization’s trajectory.

Benefitexpress, the leading provider of cloud-based technology software and services for fully-outsourced employee benefits administration, announced today that Melanie Hallenbeck joins its leadership team as Chief Growth Officer. In her new role, Hallenbeck will lead all areas of benefitexpress’ sales organization including employer-direct, broker/reseller and consultant/advisor relationships.

“Melanie Hallenbeck is the right leader at the right time for our talented sales organization,” says Michael Sternklar, Chief Executive Officer and Chairman, benefitexpress. “We are always focused on bringing great leadership to the company. Melanie’s experience in developing people and leading teams through a time of substantial growth is a fit for our organization’s trajectory. Her background is ideal to advance our ambitious objectives so we can continue to deliver solutions that simplify benefits management for employers, insurance carriers, brokers and most importantly, employees.”

Hallenbeck brings more than 20 years relationship and partnership development experience to benefitexpress, across a variety of roles at leading benefits organizations. In her most recent role as Senior Vice President of a leading health savings and consumer-directed benefits firm, she led the organization’s largest revenue-contributing teams and has a stellar reputation for collaboration, process implementation, leadership and focus on team member development.

Hallenbeck joins the benefitexpress team at a time of accelerated growth and impactful change. “Over the last four years, my primary objective has been to build the best leadership team in the industry,” continues Sternklar. “Melanie’s skills are highly complementary to this group. Thanks to our people-focused leaders, we are becoming a destination for industry talent. Our depth continues to grow in all levels of our operation – from Product Development through Client Delivery – allowing us to thoughtfully scale our client-facing teams, as we grow. We are attracting and hiring experienced professionals who live our values, support our mission and share in our success.”

In addition to the appointment of Hallenbeck as Chief Growth Officer, a new role has been established within her organization. Allen Niemynski is now Broker and Advisor Relationship Executive, reporting to Hallenbeck. In his new role, Niemynski will champion the growth and expansion of new and existing benefits broker relationships and serve as firm’s steward for Sourcing Advisors whose employer clients require a high-touch, service-oriented full outsourcing partner. Niemynski has been a leading sales professional in the benefits industry and joined benefitexpress a year ago from another benefits outsourcing firm, where he received multiple years of President’s Club recognition and rewards for his solution-selling efforts on behalf of employer clients.

The success of benefitexpress in the last four years is a direct result of purposeful investment in people, infrastructure and process. The firm reported its most successful growth year in 2019 which came from a combination of a tremendous year in client acquisition and its industry-leading record for client retention. The sustained, stable growth is attributed to reinvesting in its team through recognition and rewards, new and challenging opportunities to grow, and expanding client rosters.

About benefitexpress
Born from benefits experts, benefitexpress delivers industry-leading cloud-based benefits administration technology solutions and services to employers and broker partners and is always ‘at the ready’ for their employees. With client-tested integrated benefits administration, benefitexpress provides technology, flexibility and customer services to the simple and most complex benefit plans. Software and services span a suite of end-to-end solutions including a full-service call center, daily administration, integrated ACA administration, reimbursement account administration, dependent eligibility audits, and total compensation statements. For more, visit

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