benefitexpress Releases Best Practices for an Effective Open Enrollment Communication Strategy

Share Article

Benefits administration solutions provider arms employers with the right communication tools for a seamless open enrollment season.

News Image

Annual Enrollment Survival Guide

Arming employers with tips and tools to step back, plan, and address the pain points experienced last year can improve the experience for both employers and employees alike.

benefitexpress, the leading provider of cloud-based technology solutions and services for employee benefits administration, releases best practices for an effective enrollment communication strategy ahead of open enrollment planning season. As featured in benefitexpress’ Annual Enrollment Survival Guide, these practical ideas and tips are designed to assist benefits professionals in human resources roles with a successful open enrollment season.

The distribution of the survival guide comes on the heels of a recent study reporting today’s workforce is shifting to nontraditional employees in need of flexible and more customizable benefits to match their lifestyle preferences. In fact, that same report states nearly 73 percent of employees surveyed expressed that a custom benefits program would increase their company loyalty.

With open enrollment being a demanding stressful time for benefits and HR professionals, the benefitexpress survival guide is designed to help them alleviate headaches associated with the process and learn how to effectively communicate plan options using decision support.

“Employees may have a negative perception when it comes to open enrollment, putting it off to the last minute — due to a lack of understanding or engagement in the process. Arming employers with tips and tools to step back, plan, and address the pain points experienced last year can improve the experience for both employers and employees alike,” said Julia Goebel, chief marketing officer at benefitexpress.

benefitexpress’ Annual Enrollment Survival Guide focuses on four key elements: Gather, Inform, Supply, and Thrive. Each section provides detailed insights into best practices and acts as a “workbook” to ensure HR managers follow a step-by-step, action-oriented course for a successful benefits enrollment period.

Download the full guide here for more tips and insights, and contact benefitexpress through the company’s website for additional information.

About benefitexpress:
Born from benefits experts, benefitexpress delivers industry-leading cloud-based benefits administration technology to employers and broker partners. With client-tested integrated benefits administration, benefitexpress provides technology, flexibility and customer services to the simple and most complex benefit plans. Software and services span a suite of end-to-end solutions including a full-service call center, daily administration, integrated ACA administration, reimbursement account administration, dependent eligibility audits, and total compensation statements. For more information, please visit the benefitexpress website at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christine Frisch

Allison Loehman
Follow >
Like >

Visit website