LOS ANGELES (PRWEB) June 05, 2020
Bent Pixels, the revenue accelerator for creators and media businesses, today announced it has become TAG Certified Against Fraud by the Trustworthy Accountability Group (TAG) through an independent audit. TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain, and the TAG Certified Against Fraud Seal recognizes Bent Pixels’ adoption of industry best practices to fight fraud and drive authentic traffic in its digital advertising business.
“Ad-fraud is bad for the marketplace and especially for brands,” said Mike Pusateri, Founder/CEO at Bent Pixels. “We have upheld the highest standards in delivering premium, reserved media inventory for our brand partners and clients, so to receive this recognition as TAG Certified Against Fraud is an excellent proof point to the quality of audience and our network inventory.”
The TAG Against Fraud Seal is awarded to businesses that comply with high anti-fraud standards including adoption of publisher sourcing disclosure requirements, use of TAG’s data center IP blacklist, compliance with the Media Rating Council's tracking and filtering traffic invalidation rules, use of the Ads.txt specification, and implementation of a payment ID system.
Bent Pixels works with 13 major Esports media companies including 7 of the top ten and with over 50 individual teams as well as reputable, premium content creators. In doing so, Bent Pixels is able to manage media placement and delivery at the channel level to further guarantee brand safety and brand-relevant alignment for its advertising partners.
"We are pleased to recognize Bent Pixels’ commitment to fraud prevention and authentic ad delivery through the TAG Certified Against Fraud Seal," said TAG CEO Mike Zaneis. "By working together as an industry, we can build a common defense against this difficult and ever-evolving threat, so we can protect our advertising investments from theft and fraud."
ABOUT BENT PIXELS
Bent Pixels (https://bentpixels.com/) is a revenue accelerator that empowers creators, agencies and management companies to efficiently operate and scale multi-platform video businesses. The company also runs paid media campaigns on YouTube and connects brands with talent for influencer marketing opportunities. Using technology, Bent Pixels streamlines the process of managing a network, operating a video business and scaling revenue from multiple sources. To support its talent and customers, Bent Pixels draws on over 11 years of expertise and deep relationships with YouTube and newer video platforms like Facebook and Twitch. In 2018, Bent Pixels expanded its footing in Esports with the launch of a new division to service creators and networks in the category. Bent Pixels, founded in 2009, is headquartered in Las Vegas and has an office in Los Angeles.