Berkshire Hathaway HomeServices The Preferred Realty Will Host Live Virtual Open Houses This Weekend

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Southwestern Pennsylvania’s leading real estate company, Berkshire Hathaway HomeServices The Preferred Realty is hosting Live Virtual Open Houses this Sunday, May 3.

"Our ultimate goal is to reassure sellers that they can still market their homes during this unprecedented time. We don’t know how long stay at home orders will last but we are doing everything we can to facilitate the home buying and selling process” - Deb Arrisher

Southwestern Pennsylvania’s leading real estate company, Berkshire Hathaway HomeServices The Preferred Realty is hosting Live Virtual Open Houses this Sunday, May 3.

Due to the circumstances presented by COVID-19, Berkshire Hathaway HomeServices The Preferred Realty has had to shift from the norm and think outside the box on how to hold open houses safely. Live Virtual Open Houses, held on a Zoom Conference became the solution to our usual Open House Spectacular Weekends. While real estate sales have been on a bit of a hold, “We realized there was still a demand to buy and sell homes during this time,” said Tom Hosack, President and CEO. “We took a look at our analytics and saw a spike in local web traffic and the time spent on our website. We took this as an opportunity to give these homes more visibility to the public,” said Hosack.

The difference between the Live Virtual Open House and a regular video tour around a house is this weekend’s event will be happening live in real-time. We have spent the last week coaching our sellers through the process of shooting a live video where interested buyers will be watching online. The agent will not only be hosting the interactive tour from the agent's home, but will be providing valuable information and insight as well as answering questions that the interested buyers may have. The company was an early adopter of Zoom Technology, using it for training for three years. This made the transition for open houses run smoothly.

Countless hours of hard work were put in by the Agents to make their clients comfortable with the Zoom technology and the Marketing and Tech Departments to help agents make these Virtual Open Houses possible. This weekend, the company is expected to hold 70 open houses in Pennsylvania and Ohio. Deb Arrisher, VP of Marketing, commented on the event. “Our ultimate goal is to reassure sellers that they can still market their homes during this unprecedented time. We don’t know how long stay at home orders will last but we are doing everything we can to facilitate the home buying and selling process,” said Arrisher.

For more information on how to attend a Live Virtual Open House Event, please visit ThePreferredRealty.com.

About Berkshire Hathaway HomeServices The Preferred Realty
Berkshire Hathaway HomeServices The Preferred Realty is a locally owned, full-service real estate company serving the Western Pennsylvania area. Our affiliation with the Berkshire Hathaway HomeServices network provides us with the most advanced technology and tools in the industry. In 2019, Berkshire Hathaway HomeServices The Preferred Realty unveiled its state-of-the-art Call Connect Program. Call Connect allows an agent to differentiate between a robocall and someone calling specifically for real estate business. This program is data-driven and allows sales professionals to create more immediate connections between clients and themselves.

For more information on Berkshire Hathaway HomeServices The Preferred Realty, please visit https://www.thepreferredrealty.com/.

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