The Initiative Will Keep You and the Planet Eco-Loved
NEW YORK, April 22, 2022 /PRNewswire-PRWeb/ -- Sustainable fashionistas across the land have cause to rejoice: Bernardo, the eco-minded outerwear brand designed with modern women in mind, is proud to announce a new resale program powered by thredUP, one of the largest online resale platforms for women's and kids' apparel, shoes, and accessories. The program gives consumers a new purchasing option that revamps their wardrobes and extends the life of clothes. As of today, shoppers can access Bernardo's EcoLoved collection from Bernardofashions.com or find the brand's shop directly at bernardofashions.thredup.com.
Love. Relove. Repeat.
That is the mantra behind Bernardo's program, which allows customers to do just that in three easy steps. After activating a thredUP Clean Up Kit, customers can pack their gently loved women's and kids' items from any brand in their closet, including Bernardo, and send their package to thredUP for free using a prepaid label. Eligible items earn Bernardo shopping credit.
This eco-friendly initiative comes as no surprise to Bernardo's fans and followers, considering the brand's openness about their commitment to being a sustainable line that equips modern women on the go with a chic, confident outerwear wardrobe. As stated on Bernardo Fashion's website, "There are over 8.3 billion tons of plastic in the world, and we're working to change that, one sustainable, stylish coat at a time." Bernardo rethinks every aspect of a garment's creation from its production to its packaging, to where it goes at the end of its lifespan, because an eco-minded lifestyle doesn't end upon delivery.
In the US alone, over 17 million tons of used textile waste is generated by the fashion industry. Even more, consumers recycle clothes far less than manufacturers. Eco Friendly Habits reports that 15% of consumer-used clothing is recycled compared to more than 75% of the pre-used clothing recycled by manufacturers. The Bernardo resale program powered by thredUP is the ultimate culmination in Bernardo's effort to ensure that consumers and the environment can continue to be EcoLoved.
"This program is the perfect extension of our brand," says Marketing Director Alissa Guzman. "The Bernardo customer loves sustainable fashion and has really responded to our outerwear collections made with post-consumer recycled plastic. And what better way to extend that sustainable momentum than helping her turn her old clothing into credit for a new coat? This is Bernardo coming Full Circle!"
Sources:
Eco Friendly Habits - https://www.ecofriendlyhabits.com/textile-and-fashion-waste-statistics/#:~:text=The%20global%20fashion%20industry%20produces,textile%20waste%20are%20generated%20annually.
Media Contact
Allison Ullo, w/sara PR, 1 6109051817, [email protected]
SOURCE Bernardo
Share this article