Leadership updates reinforce strategic alignment and support continued growth across BERNINA of America's portfolio.
AURORA, Ill., Feb. 12, 2026 /PRNewswire-PRWeb/ -- BERNINA of America announced key leadership appointments supporting continued growth and strategic alignment across its portfolio. Kristin Wermers has been appointed President of Brewer Sewing, and Michaelynn Rose, Vice President of Marketing for BERNINA of America, will oversee Brewer Sewing's marketing strategy and execution.
Wermers previously served as Vice President of Laurastar US, where she led US distribution through a period of sustained year-over-year growth and more than doubled revenue. Her leadership combined strong product strategy with disciplined sales execution, positioning Laurastar US for long-term success in a competitive market.
In her new role, Wermers will oversee Brewer Sewing while continuing to lead Laurastar US, ensuring consistency in strategy, operational excellence, and market focus across both organizations.
"Kristin is a growth-minded leader with a rare ability to scale businesses while strengthening brand value," said Paul Ashworth, President of BERNINA of America. "Her success at Laurastar speaks for itself, and we are confident she will bring the same strategic discipline and momentum to Brewer Sewing as we continue to invest in our long-term growth."
In addition, Michaelynn Rose, Vice President of Marketing for BERNINA of America, will assume oversight of Brewer Sewing's marketing efforts. Rose has been instrumental in shaping BERNINA of America's marketing strategy, earning multiple industry awards for her innovative and thoughtful approach to brand building and customer engagement.
"Michaelynn has consistently elevated how we connect with our audiences through smart, creative, and highly effective marketing," Ashworth added. "Her leadership will ensure Brewer Sewing's marketing reflects the strength of the brand and the evolving needs of our dealer and partner network."
These leadership appointments underscore BERNINA of America's commitment to aligning experienced leadership with strategic growth initiatives, while continuing to support the independent retailers and creative communities at the heart of its business.
ABOUT BERNINA
BERNINA is the world's premier manufacturer of quality state-of-the-art sewing, quilting and embroidery machines, overlockers and embroidery software. Since being founded over 130 years ago, BERNINA has maintained a strong commitment to serving the creative community. This dedication threads through the Swiss precision found in every machine, the training and education available through our over 400 fully trained independent BERNINA Dealers and the endless tutorials and content shared on the BERNINA WeAllSew blog and social media channels. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year.
Media Contact
Samantha Shreve, BERNINA of America, 1 7732087707, [email protected]
SOURCE BERNINA of America
Share this article