"Having an application that boosts the ability to reach out and engage more Hispanic clients, who prefer to communicate in Spanish, provides a significant opportunity to grow your business in this thriving segment of our market."
HUNTINGTON BEACH, Calif. (PRWEB) July 14, 2020
Digital mortgage software provider BeSmartee® tears down language barriers with an added Spanish translation feature to its award-winning Mortgage Point-of-Sale (POS) platform.
With this new feature, BeSmartee will help lenders further expand their businesses to reach Hispanic communities, which now represent roughly 63% of homeowner gains in the last 10 years, according to a Wall Street Journal report.
Managing major financial transactions in English can be tricky to navigate for limited English speaking borrowers in this demographic. By offering its platforms in Spanish, BeSmartee will alleviate some of the challenges that arise in the mortgage process for Hispanic borrowers.
"Having an application that boosts the ability to reach out and engage more Hispanic clients, who prefer to communicate in Spanish, provides a significant opportunity to grow your business in this thriving segment of our market,” said Miguel Vega, Chief Diversity Officer, SVP of Multicultural Lending at First Community Mortgage, and President of The National Association of Hispanic Real Estate Professionals (NAHREP) - Nashville Chapter.
"As a Hispanic woman, raised by Spanish-speaking parents, I understand the struggles Hispanics experience when they don’t know how to read important documents, such as mortgage loan documents. Being able to translate our Digital Mortgage Platform so that lenders are better able to serve the Hispanic community—that is something I can personally relate to,” said Veronica Nguyen, Co-founder and Executive Vice President at BeSmartee. Helping lenders embrace diversity and inclusion is an incredibly important part of our business, and I'm pleased to share the progress we've made on this initiative."
To schedule a live demonstration with the BeSmartee team, call (888) 276-1579 or email joe@besmartee.com.
About BeSmartee
BeSmartee® disrupts the financial services industry with its award-winning, web-based mortgage lending software for lending institutions. Utilizing more than 165 direct vendor integrations, big data, artificial intelligence and process automation, BeSmartee’s Mortgage POS, TPO Platform and Home Equity POS offer high-touch, end-to-end production experiences that shorten lending cycles and reduce costs, taking today’s originators and borrowers deeper into the mortgage process, faster. Connect with us at http://www.besmartee.com.