TORONTO, Ontario, Feb. 8, 2021 /PRNewswire-PRWeb/ -- SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Endpoint Protection Emotional Footprint Awards, naming five vendors as Champions. The following vendors are leaders according to the feedback provided by their users via SoftwareReviews' comprehensive online survey.
- Malwarebytes Endpoint Detection and Response
- Webroot Endpoint Protection
- Avast Business Endpoint Protection
- Microsoft Defender
- Sophos Intercept X Endpoint
SoftwareReviews' Net Emotional Footprint measures high level user sentiment. It aggregates emotional ratings from 25 provocative questions, creating a powerful overall user feeling toward the vendor and the product.
Malwarebytes EDR, with a Net Emotional Footprint of +90, scored top product in many areas, exceeding user expectations in security protects and integrity. Webroot Endpoint Protection, with a Net Emotional Footprint of +87 was ranked highly for being efficient and trustworthy. Avast Business Endpoint Protection with a Net Emotional Footprint of +88 performed well on being inspiring and friendly during negotiations.
Microsoft Defender, with a Net Emotional Footprint of +85, ranked strong on performance enhancement. Sophos Intercept X Endpoint, with a Net Emotional Footprint of +84, excelled in being reliable.
In general, Endpoint Protection software users were most satisfied with vendors being respectful – and were most dissatisfied with vendors overpromising.
What Is the Emotional Footprint Diamond?
The Emotional Footprint Diamond illustrates the customer experience with software vendors and a complex relationship spanning procurement, implementation, service, and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software user's point of view. The data published in the Emotional Footprint Diamond is collected from real end users through authentic software review surveys and meticulously verified. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory. Vendors with top user scores receive the Emotional Footprint Award. The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
About SoftwareReviews:
SoftwareReviews is a division of Info-Tech Research Group, a world-class IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software.
For more information, please contact:
Carmi Levy
Director, Public Relations, Info-Tech Research Group
[email protected]
519.859.6458
Media Contact
Carmi Levy, Info-Tech Research Group, 519.859.6458, [email protected]
SOURCE SoftwareReviews
Share this article