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Best-selling Inositol Brand Wholesome Story Expands to Target Shelves Nationwide


News provided by

Wholesome Story

Oct 14, 2026, 08:00 ET

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Wholesome Story's Myo-Inositol & D-Chiro Inositol is now available in the vitamin and supplement aisle of Target stores and on Target.com. The formula combines a 40:1 ratio of myo-inositol to D-chiro inositol with active MTHF folate and vitamin D3 to support healthy hormone levels, menstrual cycles, and ovarian health.* It is NSF Contents Certified and holds the Clean Label Project Purity Award.

LAS VEGAS, Oct. 14, 2026 /PRNewswire-PRWeb/ -- Wholesome Story, the brand behind the #1 best-selling inositol trusted by more than 1.25 million customers, today announced that its Myo-Inositol & D-Chiro Inositol + MTHF Folate + Vitamin D3 is now available in over a thousand Target stores nationwide.

Inositol has become one of the most widely used supplements for women, and demand has grown well beyond online marketplaces. As the brand that helped bring inositol into the mainstream for women, Wholesome Story is now meeting women where they already shop, with the same certified product they have trusted online for years.

"Seeing our most complete inositol formula on Target shelves means a woman doesn't have to search online to find the formula she's looking for." Junghwa D, CEO

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The formula is NSF Contents Certified, verifying that what is on the label is what is in the bottle, and holds the Clean Label Project Purity Award, which screens for more than 200 environmental and industrial contaminants, including plasticizers such as BPA, BPS, and phthalates. Wholesome Story blends and bottles its inositol in a US-based, NSF-registered facility audited to Good Manufacturing Practices.

For the women who take it, that means real peace of mind, now just a store trip away and on the shelf at their local Target.

"I started Wholesome Story because I couldn't find the supplements I wanted for myself, and more than a million women have trusted us since then. Seeing our most complete inositol formula on Target shelves means a woman doesn't have to search online to find the formula she's looking for. She can just pick it up on her next Target run." - Junghwa Detlefsen, CEO

The Myo-Inositol & D-Chiro Inositol + MTHF Folate + Vitamin D3 is available in the vitamin and supplement aisle of over 1,000 Target stores since October 4, as well as on Target.com.

About Wholesome Story

Wholesome Story is a woman-owned, mission-driven supplement brand focused on women's health. The brand has been trusted by more than 1.25 million customers since 2017 and backed by more than 35,000 five-star ratings.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Media Contact

Isabel Pelaez, Wholesome Story, 1 833 803-6540, [email protected], https://wholesomestory.com/

SOURCE Wholesome Story

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Wholesome Story is now available at Target
Wholesome Story is now available at Target
Your favorite inositol, now at Target
Your favorite inositol, now at Target
Wholesome Story is now available at Target Your favorite inositol, now at Target

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