Best Brilliance Reports a Peak in Online Jewelry Sales During the Pandemic

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Best Brilliance is committed to providing customers with the highest quality, ethically sourced loose diamonds and diamond jewelry at the best prices on the market.

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Best Brilliance, a global diamond ring and jewelry retailer, is proud to report an increase in online jewelry sales during the COVID-19 pandemic despite the almost global lockdown of businesses and social events. Best Brilliance reported a rise in online diamond engagement rings sales during the end of the second quarter and the start of the third quarter of 2020.
According to Guy Mendel, Best Brilliance’s CEO, people are still acquiring diamond jewelry and wearing their rings inside their homes amid the quarantine boom because it brings them joy and gratification. “The COVID-19 quarantine has apparently brought couples closer and created an increase in engagements as seen in the increasing number of online diamond engagement sales,” Guy Mendel stated.

The rise in Best Brilliance jewelry sales in the midst of the pandemic also means that companies who fit themselves to the constantly changing environment can seize opportunities even during times of crisis. Guy Mendel observes that Best Brilliance has always put an emphasis on the quality of online service, and was therefore ready for the ‘big COVID-19 wave’ when it came: “People do not stop wanting jewelry just because they can’t physically go out and buy it. Best Brilliance was there for them all along, to supply the demand.”

Effect of the Pandemic on the Jewelry Industry    

COVID-19 had an adverse effect on the entire global economy. It brought an almost instant halt to in-person shopping in every industry including the diamond rings and jewelry sector. Sales plummeted in the first few weeks of the global quarantine. It’s even said that jewelry sales dropped by over 82% in the initial stages of the pandemic when everyone was self-isolating at home and jewelry shops closed across the globe.

A majority of weddings and engagements were postponed due to the pandemic, which consequently led to a drop in sales and prices of precious stones and jewelry. However, as people became accustomed to the new normal and more cities opened up for businesses, the market suddenly rose again. As Guy Mendel of Best Brilliance says, “We suddenly saw an increase in sales especially in lab-grown diamond rings which saw an increase of 150 percent. The market is definitely set to bounce back again as people start to buy engagement rings and book weddings again.”

Another reason for the recent rise in Best Brilliance Diamond Engagement Rings sales is because the company makes good use of their online store and social media platforms to promote their products – even before COVID-19 times. The quarantine led to an increase in online shopping which favored companies with strong online outlets such as the Best Brilliance website. The company has also been offering a 15% discount on their Moissanite rings during the Covid-19 pandemic period, out of consideration for those affected by the crisis.

About Best Brilliance

Best Brilliance is a leading online diamond jewelry retailer with years of experience in the production and sale of various kinds of diamonds including Moissanite and Lab Grown diamonds. The company has managed to stay a key player in the field, much due to its holistic approach regarding customer service and extensive insurance plan provided by JM, a trusted name – which includes insured shipping.

Ensuring that the online shopping experience does not take away from quality assurance is a key part of online commerce, and Best Brilliance have found the path in the jewelry industry – making sure the client has all the relevant information regarding the certificates of the products and the quality of the diamonds accessible.


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