Best Friends Animal Society Named a 2019 Halo Award Winner

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#CreateForACause Takes Gold for Best Digital Activation

“Engaging and motivating the public to act is a critical element of Best Friends’ strategy to Save Them All.” - Anne Travous, Best Friends Animal Society

Best Friends Animal Society is proud to be named the 2019 Gold Halo Award winner in the Digital Activation Category for the #CreateForACause campaign collaboration with TikTok that also benefited non-profits DoSomething.org and Oceana.

A total of 24 category awards were given out to programs judged the best cause marketing campaigns of 2018 at the 17th Annual Engage for Good conference in Chicago on May 30th, 2019.

#CreateForA Cause raised $845,000 and gave the national animal welfare organization an incredible platform to reach a new audience, according to Annie Travous, Best Friends Animal Society’s development manager, corporate & media partnerships.

“We were able to get in front of a new audience of millions and, in real time, engage with them to share critical messaging and showcase current adoptable pets in each of our lifesaving centers over the span of the six-day campaign,” Travous said. “Engaging and motivating the public to act is a critical element of Best Friends’ strategy to Save Them All.”

The Halo Awards are North America’s highest honor for corporate social impact initiatives and cause marketing and are presented by Engage for Good. This year marked the 17th event in which Engage for Good honors businesses and nonprofits with Halo Awards for doing well by doing good.

“The Halo Awards were created nearly two decades ago to publicly recognize best in class corporate social impact programs. This year’s winners are a wonderful representation of the effective and innovative ways companies and causes can work together to build a better world and the bottom line,” said Engage for Good President David Hessekiel.

About Best Friends Animal Society: Best Friends Animal Society is a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. In addition to running lifesaving programs in partnership with more than 2,600 animal welfare groups across the country, Best Friends has regional centers in New York City, Los Angeles, Atlanta and Salt Lake City, and operates the nation's largest no-kill sanctuary for companion animals. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters nationwide from an estimated 17 million per year to about 800,000. That means there are still nearly 2,200 dogs and cats killed every day in shelters, just because they don’t have safe places to call home. We are determined to bring the country to no-kill by the year 2025. Working collaboratively with shelters, rescue groups, other organizations and you, we will end the killing and Save Them All. For more information, visit bestfriends.org. To become a fan of Best Friends on Facebook, go to Facebook.com/bestfriendsanimalsociety. Follow Best Friends on Twitter (@BestFriends) and Instagram (@BestFriendsAnimalSociety).

About Engage for Good: Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.

A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com.

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Michelle Sathe
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