Bestselling Business Authors Celebrate 20 Years of Being 'Half a Bubble Out'
Bestselling authors of "Fulfilled: The Passion & Provision Strategy to Build a Business with Profit, Purpose & Legacy", Michael & Kathryn Redman of Half a Bubble Out are celebrating 20 years of being small business owners. Half a Bubble Out (HaBO) is kicking off the 2022 celebration by revealing its new brand identity with a new logo and new tagline: Half a Bubble Out, Leadership & Business Development. HaBO began as Half a Bubble Out Marketing and has since become a "village that develops the whole leader for the whole business."
CHICO, Calif., Jan. 14, 2022 /PRNewswire-PRWeb/ -- The name Half a Bubble Out is a metaphor for the carpenter's level. When something is slightly out of level it becomes "half out." For the company, the part of the bubble that is half-out symbolizes thinking creatively, while the part of the bubble that is half-in represents the need to maintain a strong foundation in the quality and skills of their craft.
"We started out as a marketing and advertising company, which has been our bread and butter, but leadership training and business development has always been a part of that process," Kathryn said. "Over the years we've realized you can't to get clarity alone - we certainly couldn't be where we are today without the help and honesty of mentors, friends, many business books, and learning from our mistakes – and that has led us to develop a holistic strategy we teach to our clients."
Half a Bubble Out Marketing was launched in the Redman's guest bedroom in 2002. Their big break came when they produced a full-length documentary about Bidwell Park that aired on PBS and Fox. This helped boost name recognition, open many doors, and allowed them to take on larger clients. Although making documentaries was fun, lucrative, and used their skillset at the time, they knew they didn't want to be filmmakers for a living.
In January 2006, HaBO got its first real office space at 680 Rio Lindo Ave, in Chico, California and continued steadily growing. In 2008, thanks to a successful marketing campaign over a toenail fungus treatment, HaBO became the go-to agency across the country for podiatrists. The company grew 400% in a matter of months.
Then, during The Great Recession, the niche podiatry industry collapsed. HaBO lost 50% of its business and was left wondering what to do next. The rapid growth had left the company and culture with some battle scars, and while the rapid loss of so much revenue was painful, it also proved to be a gift.
In the summer of 2012, the Redman's came across the book "The Coming Jobs War" by Jim Clifton, who was CEO of Gallup at the time. They were inspired by his description of a good job and horrified that 74% of Americans are disengaged at work.
They knew they had a decision to make; either walk away or change the way they did business. They doubled down and redesigned a company that allowed them to thrive both financially and personally; one that they enjoyed coming to each day and also provided the same type of positive outcome for their employees. Through that process they developed what they define today as the Passion & Provision® Strategy.
It's this strategy that led them to write and publish their bestselling book in 2020 - Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy. The book helps business leaders overcome common business challenges by unpacking the six core areas of business: Vision, Leadership, Management & Operations, Marketing & Sales, Money, and Culture, and offers a clear plan that allows leaders to be financially successful and experience meaningful work.
While HaBO continues to offer traditional and digital marketing services, this next year the company will be putting a greater emphasis on its leadership training and business development programs, which consists of webinars, workshops, and coaching for small business leaders.
"We're on a mission to help 10,000 business leaders build Passion & Provision companies full of Passion & Provision jobs to impact entrepreneurs, their employees, and the next generation," Michael said. "Your work is meant to lead to a calling. To a greater contribution to the world. An impact, a legacy. It's why we believe Passion & Provision is so incredibly important."
The company plans to celebrate 20 years of being Half a Bubble Out all year long, with monthly giveaways, podcast episodes, relevant content for small business leaders, webinars and workshops.
Join the celebration by following Half a Bubble Out on social media.
About Michael & Kathryn Redman
Kathryn and Michael K. Redman are the husband-and-wife team behind Half a Bubble Out (HaBO), a leadership and business development company that develops the whole leader for the whole business. They're the co-authors of Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy. Michael and Kathryn have been featured in Forbes and Entrepreneur magazines, built two 7-figure companies, been visiting professors at multiple universities, are frequent guest speakers, and are the creators and co-hosts of the HaBO Village Business and Leadership Podcast. For 20 years, they've helped business leaders grow their companies through marketing, business coaching, and leadership development. They currently reside in their hometown of Chico, California, where they love going to work every day.
Media Contact
Paige Gilbert, Half a Bubble Out Leadership & Business Development, +1 530-345-8295 Ext: 3655, [email protected]
Kathryn Redman, Half a Bubble Out Marketing, 530-345-8295, [email protected]
SOURCE Half a Bubble Out
Share this article