Bestselling Instaflex® Pain Relief Cream Now Available in Innovative Roll-On and Spray Formulas to Eliminate Mess, Provide On-the-Go Relief

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Healthy Directions announced today the launch of two new formulas in their popular Instaflex® Pain Relief Cream line—a convenient roll-on and a fast-acting, extra strength spray.

I'm thrilled that we're able to introduce these convenient new options, to eliminate any mess and make it easier to relieve pain on the go. - Dr. Joseph Pergolizzi

Healthy Directions announced today the launch of two new formulas in their popular Instaflex® Pain Relief Cream line—a convenient roll-on and a fast-acting, extra strength spray.

The new ergonomic roll-on applicator dispenses cream quickly and allows for targeted, on-the-spot relief with no mess or waste. The smooth roller ball glides easily to help massage the cream deep into aching muscles for fast, long-lasting comfort.

The new Extra Strength Spray formula features a 360 degree continuous spray nozzle that makes it easy to apply the cooling spray directly onto hard-to-reach areas, where it dries quickly with no greasy residue.

Instaflex Pain Relief products, formulated with an exclusive, patented oxygenated oil, work fast and last for hours, relieving pain from conditions such as arthritis, back pain, strains, and joint and muscle pain.

In a randomized, double-blind, controlled comparison study Instaflex® Pain Relief Cream was shown to be nearly twice as effective at relieving pain as a comparable menthol-only rub.

“Instaflex Pain Relief Cream is an extremely effective and safe way to control pain. I continually hear from people that it is working better than anything else they’ve tried," said Dr. Joseph Pergolizzi, who developed the Instaflex Pain Cream formula with Healthy Directions. "And now I’m thrilled that we’re able to introduce these convenient new options, to eliminate any mess and make it easier to relieve pain on the go."

These new extensions are expected to be strong additions to the growing Instaflex product line, according Healthy Directions President Ben Teicher.

"Instaflex Pain Cream is so effective and selling so quickly that we’ve recently had to significantly increase production just to keep it in stock,” said Teicher. “At the same time, we’re working hard to give customers a range of convenient application options to accommodate all of their needs. We’re excited about the convenience and portability of the roll-on and spray and are already hearing rave reviews from our customers.”

Instaflex® brand supplements and pain creams are the top-selling branded joint health and pain relief products at GNC. New Instaflex® Pain Relief Roll-On and Extra Strength Spray are now available at select GNC stores as well as through the Healthy Directions catalog and at HealthyDirections.com.

About Healthy Directions: Healthy Directions LLC, a subsidiary of Adaptive Health LLC, is a leading health publisher and direct-to-consumer retailer of doctor-formulated nutritional supplements and skincare products, dedicated to providing people with a better path to better health. Healthy Directions provides expert guidance and advanced nutritional supplements from some of America’s most knowledgeable and highly respected integrative- and alternative-health doctors including Julian Whitaker, MD; Dr. David Williams; Stephen Sinatra, MD; Aaron Tabor, MD; Drew Sinatra, ND; Richard Wurtman, MD; and Joseph Pergolizzi, Jr., MD. For more information, please visit http://www.HealthyDirections.com/About-Us

About Adaptive Health: Adaptive Health is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Nugenix®, Instaflex®, Peptiva®, Lumiday®, Dr. Sinatra®, Dr. Williams™, Dr. Whitaker®, Sleep Answer®, and Trilane®. Adaptive Health products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer ecommerce platform. For more information, please visit http://www.AdaptiveHealth.com.

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Ashley Delaney
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