Lancer Corporation Displays New Beverage Dispenser at Festival

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Lancer Corporation displayed the Alpha model TouchPoint touch-screen beverage dispenser at a Watertown, Wisconsin festival in August.

Lancer Corporation, a leading manufacturer and marketer of beverage dispensing systems headquartered in San Antonio, debuted the first Alpha model beverage dispenser used at River Fest, an August festival in Watertown, Wisconsin.

The Alpha model of the Touch Point touch-screen, interactive dispenser was a huge hit with the crowd, the Watertown mayor even stopped by to express his interest in it.

TouchPoint dispenses up to 12 brands and four bonus flavors, yielding a total of 132 beverage combinations. It features a dynamic user interface with video advertising capabilities, operational monitoring system, onboard service troubleshooting, and has fully-functional controls to comply with the Americans with Disabilities Act.

TouchPoint is being pre-sold now for quarter one production. The TouchPoint dispenses any type of ice and can be integrated with your current ice maker and back room package as an easy upgrade for existing systems, or a part of an impressive new installation.

About the company:

Lancer is a leading manufacturer and marketer of beverage dispensing systems with a passion to fulfill their vision of providing "Dispensing Solutions that Pour More." Headquartered in San Antonio, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the United States, Mexico, Australia, Belgium, Great Britain and New Zealand. Lancer consistently designs, manufactures, and markets superior quality products. Lancer will meet or exceed the customer’s needs and expectations and is committed to a quality program that drives continual improvement. Please visit or call 800-729-1500 for more information.

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Alexis Smith
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