Female-owned and operated since 2016, We Help Dealers combines OEM programs, co-op funding opportunities, and dealership-specific operational procedures to create customized marketing strategies competitors can't simply copy.
LAS VEGAS, Oct. 20, 2026 /PRNewswire-PRWeb/ -- For decades, automotive dealership marketing has followed a familiar formula: promote inventory, create attractive offers, and compete for consumers' attention. But what if a more effective marketing strategy started with the dealership itself rather than the vehicles on the lot?
Celebrating 10 years in business and having helped more than 300 dealerships, female-owned and operated We Help Dealers is changing how dealerships approach marketing. The company combines original equipment manufacturer (OEM) programs, co-op funding opportunities and compliance guidelines, and each dealership's specific operational procedures to develop customized marketing strategies.
"Traditional dealership marketing often starts with inventory and asks, 'What offer can we advertise?' We start by looking at the bigger picture," said Tina Novoa, Director of Operations at We Help Dealers. "By examining available OEM programs, co-op funding opportunities and compliance requirements, and how the dealership operates, we develop a strategy specifically designed for that dealership—not another campaign that looks like everyone else's."
A Smarter Approach to Automotive Marketing
Rather than relying on a one-size-fits-all formula, We Help Dealers builds its strategies around three key elements:
- OEM Programs: Identifying manufacturer programs, opportunities, and requirements to guide marketing strategy.
- Co-op Funding and Compliance: Evaluating eligible cooperative advertising funds and program guidelines to help dealerships maximize available opportunities while meeting manufacturer requirements.
- Dealership-Specific Operations: Understanding each dealership's procedures, workflows, capabilities, and business priorities to ensure its marketing strategy aligns with how the business operates.
By combining these elements, We Help Dealers moves beyond simply advertising vehicles and offers. Each strategy reflects the dealership's individual circumstances, creating a customized approach that competitors cannot easily replicate.
Why No Two Dealerships Should Market the Same Way
Two dealerships may represent the same manufacturer, sell similar vehicles, and compete in the same market, yet have different OEM programs, co-op requirements, operational procedures, and business priorities.
"Two dealerships can have the same vehicles on their lots and still need completely different marketing strategies," Novoa explained. "If you ignore differences in OEM programs, co-op requirements, and internal processes and simply advertise an attractive offer, you miss the opportunity to build a strategy around what makes that dealership unique."
By aligning manufacturer opportunities, funding guidelines, and dealership operations, We Help Dealers creates marketing strategies tailored to each business. The competitive advantage comes from the strategy behind the advertising—not simply the advertisement itself.
Ten Years of Doing Dealership Marketing Differently
Since 2016, We Help Dealers has helped dealerships take a more strategic, individualized approach to marketing. As a female-owned and operated company, it continues to challenge conventional advertising methods by focusing on the unique opportunities, requirements, and operational realities of each dealership.
"Our philosophy is that successful dealership marketing shouldn't begin and end with what's on the lot," said Novoa. "It should start with understanding the dealership, the programs available, the funding rules it needs to navigate, and how its business operates. That's how we develop a strategy built for that dealership rather than a formula handed to every competitor."
As the company enters its second decade, We Help Dealers remains committed to helping dealerships move beyond traditional inventory-driven advertising toward customized, dealership-specific marketing strategies.
About We Help Dealers
Founded in 2016, We Help Dealers is a female-owned and operated automotive marketing company that integrates OEM programs, cooperative advertising funding opportunities and guidelines, and dealership operating procedures to create customized marketing strategies designed around each dealership's unique needs.
Media Contact
T. Novoa, We Help Dealers, 1 (925) 858-8201, [email protected], WeHelpDealers.com
SOURCE We Help Dealers
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