Big Frog celebrates a year of progress with five new locations, the launch of an e-commerce solution and additional initiatives to enhance franchisee success nationwide.
DUNEDIN, Fla. , Jan. 15, 2025 /PRNewswire-PRWeb/ -- Big Frog Custom T-Shirts & More, a leader in custom apparel franchising with over 75 locations across the U.S., is celebrating a successful 2024 full of new initiatives and growth.
"Our focus in 2024 was on launching and refining our new point-of-sale system, a critical investment in the future of our franchisees," said Tina Bacon-DeFrece, founder and CEO of Big Frog. "This initiative laid the foundation for even greater success as we continue to enhance operations and support our stores."
Revenue growth for the year was approximately 5%, supported by robust digital marketing efforts and the introduction of Big Frog's Success Program, which encourages franchisees to engage more actively in marketing planning. Stores that followed their plans closely experienced notable growth, showcasing the program's potential.
Five new franchise locations opened in 2024, including exciting expansions into Stockton, California, and Albuquerque, New Mexico. Although two additional locations were delayed due to permitting issues, they are set to open in early 2025.
"This year marked exciting expansion for Big Frog, including our first locations in Northern California and New Mexico," said Bacon-DeFrece. "Our growth strategy, under the leadership of our new chief development officer, David Braun, is heavily focused on leveraging broker networks, digital initiatives, public relations, and organic search. It really has ignited interest across the country in our brand. We're thrilled to expand into new regions while also strengthening our presence in areas like Florida, where local support is right in our backyard."
Complementing these development efforts have been Big Frog's existing franchisees, which have proven to be an excellent referral source and point of validation for prospective owners interested in the brand.
"We've refined our process over the years and now set up formal calls, which have been really nice for candidates because it sets expectations and dedicated times for them to speak one-on-one with our franchisees," Bacon-DeFrece said. "That's really made the validation process a lot easier for everyone since there is less back and forth."
Big Frog is also taking a major step forward in leveraging technology to enhance its services and support franchisees. This year, the company focused on developing an innovative e-commerce platform that combines the convenience of online shopping with the personal touch of local fulfillment, setting the stage for its beta launch.
"Our e-commerce initiative has been one of the most exciting projects for Big Frog this year," said Bacon-DeFrece. "We're in the process of launching a national platform where customers can design and purchase custom apparel online, with fulfillment handled by our local stores. A key priority for us is ensuring fair revenue distribution across all locations, so every franchisee benefits whether they're in a major metro area or a smaller market."
In custom apparel trends, the brand saw increased demand for high-end corporate products like Carhartt and North Face items, as well as continued interest in promotional products. These offerings cater to clients seeking premium-quality branded merchandise.
"We now have access to a lot of those types of blank apparel to decorate," said Bacon-DeFrece. "Our B2B customers really like that they get some really high end products, either for corporate gifts or for their team."
Looking ahead to 2025, Big Frog aims to achieve double-digit revenue growth for its stores while exploring advancements in artificial intelligence to simplify store operations. The e-commerce solution, once fully launched, is expected to play a pivotal role in boosting franchisee revenue.
ABOUT BIG FROG CUSTOM T-SHIRTS & MORE:
Founded in 2008 and headquartered in Dunedin, Florida, Big Frog Custom T-Shirts and More, Inc. is an international franchise system with over 75 independently owned and operated stores serving consumers and businesses across the U.S. and Canada. Big Frog specializes in direct to garment printing (DTG) and is a one-stop shop for all custom apparel decorating techniques, as well as branded promotional products. Big Frog offers free design help, no minimums, no art/setup fees, and fast turnaround. Find a store at BIGFROG.COM, U.S. franchise opportunities at BIGFROGFRANCHISE.COM, Canadian franchise opportunities at BIGFROG.CA, and Big Frog on YouTube.
Media Contact
Chad Cohen, Mainland, 3125263996, [email protected], www.hellomainland.com
SOURCE Big Frog Custom T-Shirts & More
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