Big Brand Tire & Service 2020 Big Brand Experience Kick-off Meeting

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Big Brand Tire & Service hosted their 2020 kick-off meeting at their new Support Center in Moorpark, CA on Wednesday, January 22.

“Care without confusion. Advice without the sales pitch. Expertise without the extra time. This is the Big Brand Experience. It’s not just for our customers, this is for each and every Big Brand Tire & Service Team Member." said Chris Cassidy, Marketing, Creative Director of Big Brand Tire & Service

Big Brand Tire & Service hosted their 2020 kick-off meeting at their new Support Center in Moorpark, CA on Wednesday, January 22.

Big Brand Tire & Service hosted their 2020 kick-off meeting at their new Support Center in Moorpark, CA on Wednesday, January 22. Aptly named the 2020 Big Brand Experience, the three-day event consisted of a series of presentations and Q&A workshops to respond to the call of an ever-changing industry and consumer persona.

As each Big Brand Tire & Service team member entered their new support center, the Big Brand Experience for both the consumer and employee was evidently conveyed throughout the new facility. Colorful branding, plants, comfortable seating, citrus scents and ambient music created a friendly family room-like experience.

“Care without confusion. Advice without the sales pitch. Expertise without the extra time. This is the Big Brand Experience. And it’s not just for our customers. This is for each and every Big Brand Tire & Service Team Member. An experience like this works best only when everyone helps bring it to life and our new support center is a testament to this.” said Chris Cassidy, Marketing, Creative Director of Big Brand Tire & Service.

After being “wowed” by their new support center, the group began their three-day journey with a full day of strategic management planning aimed towards engineering Big Brand Tire & Service’s success today, tomorrow, and the years to come.

On day two, field team members, management, support center staff, and senior leadership walked through the approaches they each plan to take to create and develop the consumer's Big Brand Experience. Each department presented their 2020 Big Brand Experience vision, which was highlighted by the technology deployed in their proprietary Point of Sale (POS) system, Edge. These features Include built-in components such as digital vehicle inspections, customer feedback portal, and text to pay.

On the final day, store managers spent their time working on financial management skills through a hands-on workshop. Not only were team members extremely impressed, they were most excited about the change in operational perspective designed to fill the unique opportunities the industry and consumers have created.

“The breaking out of financials by category was a different approach. It left me wanting to learn more” said Delip Singh, Store Manager of Big Brand Tire & Service in Santa Barbara.

The Big Brand Experience was developed to make Big Brand Tire & Service even more flexible and responsive to customer needs, positioning themselves for future opportunities. This meeting was pivotal in establishing just that, a way for the company to provide a friendly car care experience for all.

About Big Brand Tire & Service

Big Brand Tire & Service, based in Camarillo, California, is a tire and automotive service retailer. The company currently operates 20 stores across southern and central California. In 2019, the company marked its 50th year serving customers as their trusted tire and automotive service provider in local markets across California. Big Brand Tire & Service also sponsors IMCA Street Stock Series.

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Chris Cassidy
Big Brand Tire & Service
+1 (805) 388-0223 Ext: 8850
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@BigBrandTire
since: 09/2011
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