Big Cloud Analytics, Inc. Introduces COVALENCE™ Customer Intelligence Engine Summer Release

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Big Cloud Analytics, Inc.

Jun 19, 2014, 05:00 ET


Atlanta, Georgia (PRWEB) June 19, 2014 -- Big Cloud Analytics, Inc., (BCA) a data science and analytics pace setter, introduces the summer release of its patent-pending COVALENCE™ Customer Intelligence Engine. "COVALENCE" uses real-time predictive analytics to identify customer behavior and engagement, such as customer lifetime value (CLV), next best product/action, and attrition risks.

COVALENCE helps extend analytics teams and allows marketers to work more effectively and efficiently with real-time customer engagement analytics. By utilizing more than 60 COVALENCE predictive analytics models with a world class, real-time prediction engine, delivered either as a hosted service or on an embedded appliance behind the client’s firewall, a business owner or marketer can easily manage its customers in a more profitable and differentiated manner in real time. In this release of the COVALENCE Customer Intelligence Engine, BCA has enhanced functionality:

  • 40-millisecond scoring using world-renowned predictive analytics of Dr. V Kumar PhD (e.g. CLV, NLP, etc,) specifically designed for real-time predictive scoring,
  • Enhanced design for ease of use, transparency and accountability, including: (a) user roles designed to match marketing processes and roles, (b) ability for your analytics team to adjust modeling coefficients in real-time, and (c) complete journaling of all actions on the platform (campaigns set-up and execution, budget changes, covalence changes, and administrative changes).
  • Enhances security for our hosted service (the COVALENCE platform is enabled with 256 bit SSL encryption on data received and sent and PGP encryption of data at rest).
  • Easy integration with existing CRM, marketing technology platforms.
  • Easy-to-use Social Analytics and Reporting (immediate pull from historical posts AND tracking streaming future posts on social platforms about your business and those of your competitors, as well as filtering by key word).
  • The ability to deploy the COVALENCE platform behind our Clients’ firewalls.
  • Client managed data retention policy – with the ability to manage retention of data and scores on a campaign by campaign basis.
  • Pentaho based Business Intelligence and Reporting, and more…

“Our COVALENCE technology-based predictive analytics approach offers the convenience of cloud-based, real-time analytics power at your fingertips,” says J Patrick Bewley, Big Cloud’s Chairman and CEO. “We couldn’t be more proud or excited to roll out this release of our innovative platform to your desktop, tablet and smartphone. The fact that the platform has a simple, effective social analytics tool as well is icing on the cake.”

“COVALENCE provides a blazing fast 40 millisecond average round trip for real-time scoring of Customer Lifetime Value, Next Logical Product, In Market Timing, Brand Affinity Impact and more,” stated Dr. V. Kumar PhD, Big Cloud Analytics’ Chief Scientist. “This 256 bit SSL military grade encryption anonymizes customer data allowing for real-time scoring and automated batch and manual batch scoring requests in the cloud or on an embedded appliance behind your firewall.”

BCA will be conducting a few COVALENCE™ Customer Intelligence Engine pilots this summer for a select group of clients. If you would like to be one of them, or for more information, please visit http://www.bigcloudanalytics.com/contact_us.

About Big Cloud Analytics
Big Cloud Analytics is setting the pace in real-time analytics on big data and small, focused on customer engagement, social engagement and employee engagement. Recognized in 2014 by CIO Review as one of the Top 100 most promising companies in Big Data globally, the company provides technology enabled real-time marketing predictions based on world-renowned science from one of the top five marketing scholars in the world and its proprietary COVALENCE™ modeling approach. Big Cloud serves the Healthcare, Financial Services, Retail, Consumer Packaged Goods, Media and Publishing, Telecommunications, and Airline industries. Additionally, the company has the world’s top social media algorithm for valuing a social influencer on Twitter and Facebook.

The Big Cloud Analytics leadership team has delivered a career combined $6 Billion in ROI for marketers, as well as 23 years of the worlds’ most acclaimed marketing and data science.

Big Cloud Analytics is a trademark of Big Cloud Analytics, Inc.

Robert Gentry, Big Cloud Analytics, Inc., http://www.bigcloudanalytics.com, 404-919-0950, [email protected]