Big Fish Like Algae, Too: Algarithm Chosen As DHA Supplier For New Plant-Based Omega-3 Product Line From Industry-Leader, Wiley's Finest

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In A Global Comparison Of Available Algal DHA Suppliers Conducted By Wiley’s Finest, Saskatoon-Based Algarithm Prevails As “Clear Winner” For Quality, Sensory Experience And Customer Service

Leading Omega-3 producer Wiley’s Finest has selected Algarithm’s alphamega3TM algal oil as the DHA ingredient for its new Omega-3 product line, CatchFreeTM Omega. The line launched online last week after the postponement of Natural Products Expo West due to the developing global COVID-19 situation changed plans to launch at the event.

“Our team searched the globe for an exceptional quality vegan source of DHA to incorporate into CatchFreeTM Omega, our newest line of vegan supplements for our plant-focused shoppers. Of the available sources of algal DHA, Algarithm was the clear winner in taste and exceptional quality. But, our decision to work with Algarithm was about more than just taste: their focus on personal attention and comprehensive technical support meshes well with our family-owned and operated brand,” said Wiley’s Finest CEO, Sam Wiley.

The decision from Wiley’s Finest is a big moment for Algarithm, as it represents a validation of their efforts, and re-affirms their status as a superior-quality producer of plant-based Omega-3 ingredients.

“Wiley’s is well-known in our industry for being focused on high-quality ingredients, sensory experience, and high-dose delivery. Their selection of Algarithm as a DHA supplier reinforces our own commitment to making the best-tasting algal Omega-3 oil on the market,” said Ben Kelly, Algarithm’s co-founder and managing partner.

The partnership also signals an important shift in the Omega-3 industry: increasingly, forward-thinking producers and brands are diversifying their businesses and responding to increasing consumer demand for high-quality, plant-based alternatives to animal-derived products and ingredients.

Algarithm produces plant-based, ocean-friendly Omega-3 ingredients derived from an unmodified strain of microalgae, initially sourced and isolated from the pristine waters of Canada’s Bay of Fundy in Nova Scotia. The company strives for global access to high-quality, essential nutrition and believes plant-based diets to be a central tenant of a sustainable future.

Through patented processes, innovative delivery methods, and novel applications, Algarithm endeavours to make the consumption of Omega-3s easy, enjoyable and eco-friendly for everyone. The company prides themselves on producing DHA ingredients of high quality and exceptional sensory profile, and on developing meaningful relationships and collaborative partnerships with their customers. Both of these commitments were a factor in the decision to include Algarithm’s alphamega3TM oil in the new CatchFreeTM products from Wiley’s Finest.

CatchFreeTM Omega is available from Wiley’s Finest in two great-tasting forms: a naturally-flavored, tropical mango full-spectrum Omega-3 liquid oil, and a full-spectrum Omega-3 softgel. Both products deliver market-leading levels of Omega-3s: 2300 mg in the liquid formulation and 700 mg in the softgel per serving, with 500 mg of DHA in each.

For media enquiries, please contact:
Kati Phillips, Marketing Director, Algarithm
T: 306-260-3202

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Kati Phillips
since: 06/2017
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