Big Squid Broadens Integration with Looker to Deliver Automated Machine Learning

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Big Squid announced a deeper integration of Big Squid’s Kraken Platform for automated machine learning and Looker’s data platform. The technical integration allows Looker customers to leverage the data models they have built and adopt advanced analytics like predictive and prescriptive capabilities.

In our first month of utilizing the integration of Looker and Big Squid, we were able to improve customer retention by 2+ points, which translates into a 7 figure increase.

Today at JOIN 2018, Big Squid announced a deeper integration of Big Squid’s Kraken Platform for automated machine learning and Looker’s data platform. The technical integration allows Looker customers to leverage the data models they have built and adopt advanced analytics like predictive and prescriptive capabilities. Joint customers, like USCCA, leverage the integration to classify new customer value and determine the drivers that are most influential in retaining top-tier customers through machine learning.

“Our technology partners are integral to expanding the capabilities of our platform for data,” said Keenan Rice, Vice President of Alliances at Looker. “The integration between Looker and Big Squid’s Kraken Platform, the fully automated machine learning platform, was built to enhance the work our customers have already done to prep and model their data. We’re already seeing significant value for our joint customers and are excited to see further adoption in the market. ”

In addition, Big Squid is announcing that the Kraken platform will now be available as a free trial to complement Looker’s existing free trial offering. The pairing of these platforms provides Looker users with an unprecedented opportunity to quickly realize the value of these combined technologies in one fully-integrated solution.

“Kraken’s ease of use and end-to-end integration with Looker allows business analysts to utilize machine learning algorithms and deliver results formerly accustomed for data scientist and enhances the output of a data scientist. As a proud sponsor at Looker’s JOIN conference we invite all attendees to stop by our booth and sign up for a free trial of Kraken and experience the combined value of these two technologies”. - Mark Dillon, SVP Strategic Alliances

"In our first month of utilizing the integration of Looker and Big Squid, we were able to improve customer retention by 2+ points, which translates into a 7 figure increase," said Greg, CIO at USCCA. "Also, since this is a fully automated integration, we have already started working on additional models across our business." - Greg Schmidt CIO USCCA

Many companies are placing greater value on reliable, actionable data and the role it plays in making the decisions that impact every facet of their organization. These companies are finding they require a joint platform solution to adequately address both their business intelligence and predictive needs. The Big Squid and Looker partnership sets a new bar in the data-visualization industry and allows the combined customers the opportunity to make smarter decisions, faster.

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Carly Ray
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