Bill Poulos, President of Profits Run, Inc., Reveals The Significance of McDonald's Newest Tech Deal

WIXOM, Mich., March 29, 2019 /PRNewswire-PRWeb/ -- Bill Poulos, Co-founder and President of Profits Run, Inc., recently revealed the significance of McDonald's largest acquisition deal in almost two decades. Poulos explained, "Dynamic Yield, the company the fast food giant wishes to purchase, specializes in personalization and decision logic technology, two types of tech that McDonald's wants to use to customize their drive-thru menus based on different variables – like the weather, restaurant traffic, or customer patterns. At $300 million, the blockbuster deal is the biggest "get" for McDonald's in two decades and signals an industry-wide shift to the digital age of fast food. By maximizing customer convenience, McDonald's hopes to generate additional revenue across the country via a more simplified ordering process."

McDonald's has been testing the technology at several locations over the past year. They will begin renovations at over 2,000 locations in 2019. McDonald's CEO Steve Easterbrook said, "With this acquisition, we're expanding both our ability to increase the role technology and data will play in our future and the speed with which we'll be able to implement our vision of creating more personalized experiences for our customers."

Poulos commented, "Though McDonald's digital renaissance may be beneficial for the company long-term, some franchise owners are less enthused by the news. The installation of the new technology has caused sales to decline short-term, as customers and employees alike are forced to work around ongoing renovations. But what's even more concerning to many franchisers is McDonald's continued push towards an AI-automated fast food chain. It's only in its infancy now, but given enough time, it could eventually mushroom into a process that could makes human workers obsolete. And even if automation boosts a franchise's bottom-line, the subsequent controversy and ethical implications of a "robo-restaurant" could cause a PR nightmare, as employees are laid-off in favor of their digital counterparts."

However, Poulos notes that this might be a necessary part of business growth in this day and age. He concluded, "As an industry leader, McDonald's has a history of pushing fast food forward, and over the last 10 years, investors have been rewarded handsomely in the process." Poulos pointed out that the McDonald's stock has grown over 250% since 2009, illustrating the power of McDonald's in an increasingly health-conscious economy.

As for what this means for market hawks, Poulos predicts that, "Investors should be wary that some major news outlets are already reporting the purchase as a "bad thing" for mankind, driven by corporate greed. Regardless of whether or not that's true, "sell-the-news" investors might see this as a sign to get out, and MCD shares could feel a little pain short-term. Even if the controversy isn't justified."

Bill Poulos is the co-founder and president of Profits Run, Inc. After a successful tenure as an executive from General Motors, he turned his pastime into a business that aims to educate investors on best trading practices. He holds his MBA with a major in finance from the University of Michigan. He continues to be a philanthropist and helps inspire underprivileged youth through his site, FightForHope.com.

About Profits Run, Inc.

Profits Run was founded by Bill and Greg Poulos, in 2001. Profits Run is a financial research publishing company. The company reviews how to make more efficient investment decisions while applying proper risk management techniques. Profits Run operates in exchange-traded funds (ETFs), foreign exchange (forex), and other stock options. They also provide training, software, and coaching for all levels of expertise. The Profits Run Starfish Award, showcased on BillPoulos.com, works to recognize and reward individuals who constantly strive to make a difference in the world.

SOURCE Profits Run, Inc.