Billy Sims BBQ To Open First Restaurant in Wisconsin bringing Award-winning Southern-style Barbecue in West Bend

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Billy Sims BBQ will open its first restaurant in Wisconsin at 1442 West Washington Street in West Bend. Co-founder Billy Sims, Heisman Trophy Winner and Star NFL running back, will be on hand to meet guests and sign autographs on November 15 and 16.

“We are tremendously excited to introduce real barbecue to Wisconsin,” said Jeff Jackson, co-founder and CEO of Billy Sims BBQ.

Billy Sims BBQ is heading north. Its first restaurant in Wisconsin will open November 11 at 1442 West Washington Street in West Bend. Co-founder Billy Sims, Heisman Trophy Winner and Star NFL running back, will be on hand to meet guests and sign autographs on November 15 and 16. The Franchisee is Clay Covert.

Billy Sims BBQ offers Southern-style barbecue smoked in-house daily over pecan wood. A selection of tender brisket, meaty St. Louis cut ribs, pulled pork, chicken, turkey and traditional sides fill the menu.

“It’s truly a celebration of good food and good football in a fun, family-oriented atmosphere – a place to kick back and enjoy yourself,” says Sims. “Once people try our unique, mouthwatering, pecan-smoked meats, they will become loyal fans!”

To kick off the grand opening celebration, Sims will meet guests and sign autographs at the West Bend location on Friday, November 15 from 11 a.m. to 1 p.m. and 5 to 7 p.m. and at 1:30 on Friday, Billy Sims speak with the West Bend East and West High School’s football teams. He will be back in the restaurant on Saturday from 11 a.m. to 1 p.m. and 5 to 7 p.m. There will also be giveaways during the official Grand Opening Celebration.

“We are tremendously excited to introduce real barbecue to Wisconsin,” said Jeff Jackson, co-founder and CEO of Billy Sims BBQ. “The brand is seeing tremendous success in the middle south and we look forward to providing award-winning barbecue, stacked sandwiches and delicious sides to a new market.”

As barbecue enthusiasts embrace Billy Sims BBQ’s special proprietary recipes and processes for preparing and smoking beef, pork and more, the restaurant industry has taken notice. Billy Sims BBQ won the Franchise Satisfaction Award in 2015 and 2016 from Franchise Business Review and was named a Future 50 fastest-growing small chain restaurant in 2015 by Restaurant Business.

“Billy Sims BBQ had my attention when I walked in the door and smelled the pecan,” said Clay Covert, the West Bend franchisee. “But what truly sold me was how flavorful the meats were even before I added sauce. As happy as I am to provide something so good to West Bend, I know I’ll also be one of my biggest customers!”

About Billy Sims
Billy Sims is an accomplished athlete and successful entrepreneur whose career highlights include numerous high school, collegiate and professional records that still stand today. At the University of Oklahoma, he was a two-time All-American and won the Heisman Trophy in 1978. He was the first overall pick in the 1980 NFL Draft, was named the NFL’s Rookie of the Year, and played professionally for the Detroit Lions until his retirement in 1985.

About Billy Sims Barbecue
Celebrating its 15th year, Billy Sims Barbecue is a Tulsa-based fast casual concept serving premium barbecue and traditional sides. Founded by 1978 Heisman Trophy winner Billy Sims, and entrepreneur and retail expert Jeff Jackson, Billy Sims BBQ is the third largest fast casual style barbecue restaurant in the U.S. Operating in six states, the Billy Sims BBQ franchise system continues to grow at a steady pace and is actively seeking franchises for multi-unit deals in states throughout the country.

For more information, visit: http://www.billysimsbbq.com or http://www.facebook.com/billysimsbbq.

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Ellen Hartman
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