The combination brings together Franklin Madison's reach and resources with Bindable's technology and P&C expertise to accelerate growth of its Insurance-as-a-Service platform.
BOSTON, Oct. 28, 2026 /PRNewswire-PRWeb/ -- Bindable, the insurance industry leader in alternative distribution technology and white-label agency operations, today announced that it has entered into a definitive agreement to be acquired by Franklin Madison, a portfolio company of Mill Point Capital LLC.
The strategic move brings together two complementary businesses that share a vision of making it easier for trusted organizations to offer the right protection products to the people and communities they serve. Franklin Madison contributes decades of experience helping financial institutions and member-based organizations build stronger, data-driven customer relationships through relevant insurance and marketing offerings, along with an established network of more than 3,500 partner organizations. Bindable adds its proprietary distribution technology, carrier connectivity, digital experiences, and licensed agency capabilities needed to bring those offerings to market efficiently and at scale.
"What mattered most to us was finding the right partner for Bindable, one that understood what we've created and could help us take it further," said Bill Suneson, co-founder and CEO of Bindable. "Franklin Madison gives us the ability to build on what's working, continue evolving the business, and pursue the next phase of growth from a much stronger position. I'm incredibly proud of our team and grateful for everything they've done to make this next chapter possible."
Together, the companies will be able to scale Bindable's Insurance-as-a-Service model while creating greater value across its partner ecosystem. White-label agency partners will gain added operational capacity and enhanced marketing capabilities to help strengthen customer engagement, conversion, and program performance. Organizations that license Bindable's technology will see continued investment in the platform, including product development, new AI functionality, and broader product support. Insurance carriers and product providers will gain new opportunities to reach highly relevant customer segments through Franklin Madison's established affinity partner network.
"Bindable has built a differentiated model that combines the technology, operational infrastructure, and insurance capabilities needed to bring successful P&C programs to market," said Andrea Heger, CEO of Franklin Madison. "Blending those capabilities together with Franklin Madison's distribution and marketing expertise gives us a powerful foundation to elevate what we can offer our partners and the customers they serve."
Following the transaction, Bindable will continue to offer its technology as a stand-alone Software-as-a-Service (SaaS) solution for organizations with their own agency operations. Its white-label agency model will become part of Franklin Madison's broader insurance distribution offering, giving partners the option to pair Bindable's technology with licensed agency operations, marketing capabilities, and the support needed to launch, manage, and grow insurance programs. This structure preserves the flexibility at the core of Bindable's model while creating greater capacity to support partners as their needs grow and evolve.
Dowling Hales served as exclusive financial advisor to Bindable in connection with the transaction.
About Bindable
Bindable simplifies insurance distribution by developing configurable, connected, and customer-centric digital experiences that holistically support the needs of insurance providers, trusted brands, and consumers. Bindable's proprietary Insurance-as-a-Service platform features: expertly designed branded marketplace templates; modern API-powered quoting experiences; complementary agency support services; and access to Policy Crusher®, its licensable customer relationship management tool, comparative rater, and cross-sell engine. To learn more, visit bindable.com.
About Franklin Madison
An industry pioneer with over 55 years of experience, Franklin Madison helps organizations attract, engage, and retain customers through data-driven marketing and turnkey insurance solutions. The company enables banks, credit unions, and affinity organizations to grow loyalty and revenue while helping individuals and families build greater financial security. Franklin Madison serves more than 3,500 financial institutions nationwide. For more information, visit us at franklin-madison.com or follow us on LinkedIn.
About Mill Point Capital LLC
Mill Point Capital LLC is an operationally-oriented private equity firm targeting control investments in lower-middle market companies, with a focus on industrials, business services, and IT services sectors in North America. Mill Point's experienced team of investors and Executive Partners seek portfolio company value enhancement through rigorous implementation of transformative strategic initiatives and operational improvements. Mill Point is based in New York, NY. For more information, please visit www.millpoint.com.
Media Contact
Mary Clare Riordan, Bindable, 1 7817247258, [email protected], www.bindable.com
SOURCE Bindable
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