Biordi Art Imports Celebrates the Grand Brand Opening of the Iconic North Beach Store

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After 72 years in business, Biordi Art Imports transitions ownership to the Baldini Family, the third Italian family to own the iconic retailer.

“We will unveil our new Biordi branded experience and exciting new artisan collections at the celebration to be held on November 24th and 25th from 12:00 – 5:00 at 412 Columbus Avenue in San Francisco, California." stated Deborah Baldini, Biordi Art Imports Owner

“We will unveil our new Biordi branded experience and exciting new artisan collections at the celebration to be held on November 24th and 25th from 12:00 – 5:00 at 412 Columbus Avenue in San Francisco, California. Stop in to meet us, greet your Biordi friends, and immerse yourself in the joy of the Italian culture at holiday. Come and celebrate the Biordi Legacy.” said Deborah Baldini, owner. Special holiday offers will be available in store during the celebration. Enter to win a $500 gift certificate and enjoy free gift wrapping and free ground shipping on purchases over $100.

The Biordi Legacy
In 1946, Emilio Biordi a native of the Abruzzi region of Italy, opened Biordi Artigianato Italiano, on Columbus Avenue in San Francisco’s North Beach neighborhood. North Beach, an Italian village within the City limits of San Francisco became home to Emilio’s store at 412 Columbus Avenue, where You will find us today. Emilio featured a broad range of Italian Handicrafts and Products including espresso machines, ravioli cutters, rolling pins and pasta machines -- ceramics were tucked away in every corner. Locals and Visitors came from far and wide on the spreading word of the beautiful Italian Majolica Ceramics available at Biordi. Chuck Williams of Williams- Sonoma was known to purchase items from Biordi’s, including the famed Etruscan Chicken pitcher.

While Emilio was building Biordi as a business, Gianfranco Savio, who would eventually become Emilio’s successor, was absorbing the glorious Renaissance art and architecture of his native City. Arriving in San Francisco in his early 30’s, Gianfranco taught Italian at Holy Names University in Oakland and worked for an Italian bank as He longed for a career that connected more intimately with Italian culture. Hearing that Emilio’s Biordi Art Imports business was for sale in 1977, Gianfranco met Emilio who was then 75 and ready to retire. He discovered a kindred spirit in Emilio leading to Gianfranco’s 42-year ownership of Biordi Art Imports. Emilio, for a full year following Gianfranco’s purchase, mentored and guided Gianfranco in every aspect of the business and His place in the North Beach neighborhood.

Gianfranco traveled throughout Italy in search of the finest artisans establishing long-lasting relationships with many artisan families represented in the store today. After a lifelong dedication to Italian Arts and Culture, successfully establishing Biordi Art Imports as the premiere retailer for high quality, original Majolica in the United States, Gianfranco now slowly retiring, has placed the future of Biordi in the hands of Michael and Deborah Baldini, ensuring that the Biordi legacy continues. Like Emilio Biordi in the past, you will many days find Gianfranco at the store, welcoming customer friends and visitors alike.

The Baldini Family passionately accepts the tremendous honor leading Biordi Art Imports into the future! Gianfranco Savio and Emilio Biordi before him, have built the Biordi brand into an internationally-renowned retail business. We have been so touched by your love for Biordi and your support for us as we embark as curators of the Biordi retail legacy. There is nothing better than hearing the ooohh’s and ahhh’s as you are enveloped in the beauty of our featured Italian artisan’s creations.

Long-time Biordi customers, we, are the third Italian family to hold the Biordi passion for Italy and Italian majolica ceramics. Our Families, of Italian descent are of the Earth -- Agriculture and Viticulture. We have an appreciation of the Italian clay earth from which emerges Italian Majolica, Wine and Culinary delights, soothing our soul, warming our hearts and teasing our sensibilities… A visit to Italy; a step through the open door of Biordi, strolling through our North Beach neighborhood and you will find yourself inquiring of your parents, checking family histories to confirm what you feel is true – “Sono Italiano!”

Biordi is about Family! Valeria Hall is one of the Family – joining us as owner and contributor, she is Italian in every way, passionate and welcoming! Come in and say “Ciao, Ciao”, as you recognize the familiar faces of the knowledgeable and helpful team at Biordi as you explore your inner Italian. We are grateful to our many employees that share our passion -- We are so fortunate to have Igor Bertolucci, a tremendous asset to the business, continuing as General Manager.

Our hopes are to increase the awareness of Biordi Art Imports to a broader audience ensuring that collectively we can sustainably support the incredible Italian artisan families that create the art Biordi presents, ensuring this century’s old handcrafted Art legacy continues for the generations to come.

Thank you for your enthusiasm and support! We look forward to meeting you soon when you are in North Beach of San Francisco! Grazie mille. A presto a Biordi Art Imports! Michael and Deborah Baldini

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Deborah Baldini
Biordi Art Imports
+1 (707) 637-6652
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