A product licensing company drives order into their business
CAMPBELL, Calif., Nov. 8, 2022 /PRNewswire-PRWeb/ -- Centric Software® is delighted to announce the release of a success story about its customer, Bioworld Merchandising.
Headquartered in Irving, Texas, Bioworld was founded in 1999. A global manufacturer of pop culture products from head to toe—hats, shirts and socks—and closet to kitchen—throw blankets to mugs. Big name entertainment entities familiar to everyone like Star Wars, Marvel, and Disney are just a sampling of their licensors.
The company grew, increasing in complexity due to the depth and breadth of product offerings and the different channels they serve—wholesale, B2B and DTC. Bioworld wanted to replace their old PLM with a modern platform that integrated with other existing business systems.
Due to the pathway that licensing takes, approvals must be tracked. Nathan Grant, VP of Growth at Bioworld says, "Centric PLM plays a role in our approval workflows. It's how we exchange hands internally. When designers have items that they need to pass to our internal licensing team that manages the main communication, it goes through Centric. If I need to get a billboard or a piece of art approved by our customers, they also approve that through the system."
In just a year and a half, there are already over 101,000 individual products in Centric PLM.
An important consideration in any technology, is ease of use—if the software is difficult or even cumbersome, people just won't engage. Grant says, "the tool is so user friendly. The minute you get into it, you need very little direction on how to navigate, how to find things. And the views are set up in a way that we can curate it... this system is so smart. It wants you to click on a piece of this chart and when you click on it—whoa, look at what that does! The dynamic charts are one of the things that just blew everybody's mind."
To find out what else Grant and IT Program Director, Patrick Flanagan have to say about how PLM technology has driven efficiency into Bioworld's processes, get the details in the success story!
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Bioworld (http://www.bioworldmerch.com)
Bioworld Merchandising is a pioneer of pop-culture products and the leading global manufacturer of licensed apparel and accessories for 20 years. We have led the way for over two decades because we look at the licensing industry differently — from the fan's point of view.
We design into 20 product categories and offer complete retail distribution at every tier—all to help fans connect at every price point, style, and trend. With 150+ product design experts, we have entire teams to cover every product category. We're able to create custom assortments at every level of retail, so your brand can make the biggest statement and impact. We boast a global sales force and handle everything from marketing to engagement. All tailored completely to the unique needs of each brand.
Headquartered in Texas with offices worldwide and a global team of 500 employees, we own the supply chain—from manufacturing to distribution and every step in between. Our partners know we aren't just one solution. We're THE solution.
Media Contact
Aurore Evee, Centric Software, +16479155377, [email protected]
SOURCE Bioworld
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