BIRA Announces Seminars In Northern California Focusing On Marketing For Restaurants
Sean Potter, executive director of Best Independent Restaurants Association (BIRA), announced today that 2018 BIRA Platinum Plate Winner Bent Hansen will be the featured speaker at the next BIRA events focusing on restaurant marketing.
SAN JOSE, Calif., May 21, 2019 /PRNewswire-PRWeb/ -- Today, Sean Potter, Executive Director of Best Independent Restaurants Association (BIRA), announced that the 2018 Platinum Plate Winner, Bent Hansen, will be the featured speaker at the upcoming BIRA restaurant events. The next scheduled BIRA event will take place in Northern California, June 2019. The seminar focuses on marketing for restaurants—teaching independent restaurant owners how to succeed in today's fiercely competitive restaurant marketplace.
Hansen, owner of Los Gringos Locos in Pasadena, CA, has agreed to tell his story of how he went from a struggling restaurant owner, barely able to pay his bills and working far too many hours, to now being able to generate a constant flow of customers and spend more time doing the things he loves. Now, the time he spends in the restaurant is on the fun parts of the job. He will share his system for generating more customer traffic on-demand to fill his restaurant, even during the week and slow periods, at the upcoming BIRA restaurant events. His restaurant is now thriving, and he's never been happier and less stressed.
Joining Hansen is Digital Marketing Expert Michael Thibault. Thibault has successfully helped hundreds of restaurant owners with their websites, social media, mobile and internet marketing along with online review sites such as Yelp, Google, and TripAdvisor. BIRA believes that Thibault's insights are invaluable as the online environment changes at such a rapid pace.
At the BIRA restaurant events, Thibault will join Hansen to cover the following marketing topics and strategies:
- How to get customers into a restaurant during slow times
- How to uncover the best target customers
- Tips for competing with national chain restaurants in a restaurant's neighborhood
- How to leverage the latest marketing technology such as online review sites to promote a restaurant
- Why owners need a current customer list and how to develop it
- Pricing for maximum profit and less stress
- How to beat the cheapest price restaurants and avoid price competition
- How to get a restaurant to rank high on Google and TripAdvisor
- How to turn new customers into a returning customers that spend more money
For more information on BIRA's upcoming marketing for restaurants events, or to find an event close by, visit bestindependentrestaurants.org. BIRA plans to continue to hold restaurant events for independent restaurant owners throughout 2019 and will be traveling to various regions in the United States.
About Best Independent Restaurants Association:
BIRA's mission is to ensure that independent restaurant owners have all the latest information and tools necessary to compete with the National Chains, attract more new customers, increase sales and operate their restaurants more efficiently to maximize their profits. For more information, please visit bestindependentrestaurants.org or call 1-888-216-9676.
SOURCE Best Independent Restaurants Association
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