Bish Creative announces strategic partnership with Retail DNA

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A powerful step forward demonstrating Bish’s technology thought-leadership for its clients; Retail DNA strengthens its customer reach to national accounts.

Bish Creative and Retail DNA are excited to announce a joint partnership to empower Bish’s clients with game-changing capabilities that improve campaign compliance and ROI for their retail display investments. The partnership will provide Bish’s customers with the option to leverage real-time data from technology-enabled displays to help them make more informed decisions that improve campaign performance and reduce waste.

CPG companies in the US spend well over $200B/year on trade promotions and retail displays, but there is very little real-time data coming directly from displays to inform brands about the effectiveness of these investments. Research from A.R.E. POPAI has shown that retail displays have a very low compliance rate of only 40%, but when surveyed, brands believed their display compliance rate to be much higher, at 70%. This perception gap is easily explained by the lack of data coming from displays.

Jerry Fox, President and CEO of Bish Creative explained: “In the past, brands spent millions of dollars on the design and development of beautiful displays but then have zero visibility to what happened to the displays once they left the manufacturer. The world we live in is getting much more concentrated, and it is very important for brands to know that they are making the right display investments in the right locations at the right time.”

Mr. Fox continued, “Adding technology to displays should not be viewed as adding cost. Rather, it represents a solid investment providing proof-positive of the ROI of displays. With the Retail DNA solution, the ROI comes from not only ensuring your displays are where they need to be, when they need to be there for your retail campaigns, but also in the insights that come from all of the displays over time.”

Retail DNA’s co-founders, Gus Hoffman and Sashi Murthy, are very excited by the announcement. Mr. Hoffman, Retail DNA’s CEO, commented: “CPG companies in the US collectively spend billions every year on retail displays, and with good reason, as studies have shown that nearly 8 of 10 impulse purchases are made in-store. However, brands get almost no information about their displays, and there is a ton of waste as a result. It’s remarkable.”

Mr. Murthy, Retail DNA’s CTO, continued: “With Retail DNA’s partnership with Bish, we see a huge market opportunity to help brands increase their merchandising campaign return on investments as well as improve their environmental sustainability efforts. Bish is showing great thought-leadership for their customers, and we’re proud of our growing partnership with such a forward-thinking company.”

Bish Creative was founded in 1955. With over 60 years of experience, Bish has grown from a small family business to an industry leader, creating innovative displays for numerous Fortune 500 companies. Bish Creative is one of the most award-winning companies in the industry, based on awards to win ratio to entries submitted.

For more information on Bish Creative, visit

For more information on Retail DNA, visit

About Bish Creative
Bish Creative is one of the industry leaders in the retail merchandising category. Bish services retailers, consumer product manufacturers and other companies by designing retail displays for temporary, semi-permanent and permanent needs. The company is over 60 years old, and has won a majority of industry awards, primarily in the wine spirits and beer categories.

About Retail DNA
Retail DNA is a technology company on a mission to transform the retail store into an intelligent platform that drives revenue. Retail DNA leverages the latest and greatest technologies, providing brands, retailers, and merchandisers with actionable insights directly from the shelf. Retail DNA delivers not just the technologies, but also the business acumen, retail, and CPG know-how to provide a step-change in ROI for merchandising campaigns.

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Jerry Fox
since: 12/2011
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