Despite Black consumers' $1.2 trillion spending power, mainstream global brands still lag in acknowledging diverse representation when marketing their products. In the party supply and toy sectors, diversity is limited and, in most cases, nonexistent. Anna+Pookie is here to change the paradigm with party supplies that feature children of color.
ATLANTA, May 26, 2022 /PRNewswire-PRWeb/ -- Children's party planning is a booming industry, yet representation is not there when it comes to children of color. Research shows that black youth are grossly underrepresented when marketing to children. One Atlanta area-based party supplies brand wants to change that. Anna+Pookie, a black-woman-owned start-up offering a line of party supplies for children of color, whose goal is to help Black and Brown mothers celebrate their children with a diverse range of party supplies catering specifically to Black and Brown girls and boys.
Despite Black consumers' $1.2 trillion spending power, mainstream global brands still lag in acknowledging diverse representation when marketing their products. In the party supply and toy sectors, diversity is limited and, in most cases, nonexistent.
"When it comes to party planning, finding high-quality party supplies and products geared toward children of color is nearly an impossible mission," said Andrea Lyons, founder, Anna+Pookie. "I launched Anna+Pookie because I am incredibly passionate about creating products that empower our children. Our party supplies help cultivate a loving self-image, boost confidence, and show black and brown children that they deserve space on the store shelf too!"
Initially launched to cater mainly to young girls, Anna+Pookie's party supply line portrays black girls as beautiful princesses, ballerinas, and mermaids. Since launching the business, two girl SuperHero themes are now available. And a new collection celebrating "Black Boy Joy" is now available and features a Pirate Theme and two SuperHero Themes. Anna+Pookie products include paper plates, napkins, cups, wrapping paper, and apparel.
As a champion for diversity, Anna+Pookie has taken the creative control out of the hands of global brands catering to girls and boys of color and put it in the hands of the underrepresented market they are neglecting to cater to. To learn more about Anna+Pookie and to purchase products, visit http://www.annapookie.com.
About Anna+Pookie
Atlanta-based and Black-owned Anna+Pookie is committed to helping young people express and celebrate themselves in a way that is representative of their interests, cultures, and personal styles. Founded in 2018 after founder and CEO Andrea Harris-Lyons couldn't find party supplies that featured black and brown children. Since its launch, Anna+Pookie has received notable media attention from several outlets including, Black Enterprise, BuzzFeed, and GiftShop Magazine. To learn more, visit https://annapookie.com/ and find us on Instagram at https://www.instagram.com/annapookie/.
Media Contact
Andrea Harris-Lyons, Anna+Pookie, 1 404-394-8160, [email protected]
SOURCE Anna+Pookie
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