Black-Owned Fragrance Brand, Ovation for Men, Inks Content Deal with Filmmaker Bobby Huntley II

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Partnership marks bold step to create content that resonates with African-American consumers

Leading Black-owned men’s fragrance brand, Ovation for Men, announces content collaboration with award-winning film maker Bobby Huntley, II. The deal allows the fragrance brand to continue its eye-popping marketing campaigns that celebrate the style, creativity, and brilliance of African-American men. Bobby will write and direct a series of “visual shorts” aimed to tell authentic stories targeted to African-American fragrance consumers that have been neglected and untold by the major designer fragrance brands.

According to Shawn Crenshaw, Ovation for Men’s Founder and CEO, “Bobby is an emerging star in Hollywood. We are extremely excited to add his creativity and storytelling ability to our team and look forward to taking our marketing campaigns to an unprecedented level.” Bobby added, “Ovation for Men provides an opportunity to be creative in the consumer product space, which is a first for me. Just like my films, we are going to create visuals that tell great stories and authentically resonate.”

Ovation for Men’s brand slogan boasts, “Every Man Deserves an Ovation”. The fragrance is a superbly crafted blend of bergamot, cardamom, and amber with hints of leather, tobacco, vanilla and vetiver. Noting the brand’s celebratory brand message and craftsmanship, Men’s Health Magazine listed Ovation for Men as one of the top summer fragrances of 2020.

In accessing his outlook for the brand in 2021, Mr. Crenshaw commented, “Despite the apparent challenges of 2020, we were able to push through exclusively online and establish Ovation for Men as one of the leading independent fragrance brands in the market. Our partnership with Bobby Huntley will only build on our momentum and make 2021 a record setting year.”    

About Ovation for Men: Ovation for Men is the first fragrance brand designed to celebrate the style, creativity, and brilliance of African-American men. Based in Atlanta, Georgia and founded by Shawn Crenshaw, Fadelf Jackson, and Cecil Cross, the company’s mission is to create an aspirational brand of high quality fragrances that authentically resonate with life-style driven African-American consumers. For more information go to ovationfragrance.com. Also on Instagram @ovationformen and @shawncrenshawinc.    

About Bobby Huntley: Bobby Huntley II is a director, producer, writer and editor who began his journey as a filmmaker at the age of 10. His credits include CORONAMAN (2020), AUNTIE (2019), NANA ROXIE’S REVENGE (2018), LA VIE MAGNIFIQUE DE CHARLIE (2017), and LOUISIANA 1961 (2016). With each new release, his intense passion for the arts and creativity continue to capture audiences. He specializes in striking visuals, provocative characters, and period pieces, all produced with a wide range of budgets. Bobby is represented by The Burke Management Firm, LLC. For more information visit bobbyhuntleyfilms.com. Also on Instagram @bhuntleyfilms.
Media Contact: Shawn Crenshaw 404-513-2673, email shawn.crenshaw@gmail.com
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