Bloomfire Names Jordan Slabaugh New VP of Marketing

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Slabaugh, former Senior Vice President at Edelman, brings 15 years of integrated marketing and communications expertise to Bloomfire.

Knowledge engagement company Bloomfire announced today that Jordan Slabaugh has joined its leadership team as Vice President of Marketing. Slabaugh is joining Bloomfire after nearly four years as Senior Vice President and digital practice lead regionally at global marketing consultancy Edelman. She previously served as the Vice President of Marketing at Wayin, overseeing the company’s strategic marketing and reporting directly to CEO Scott McNealy, and Director of Marketing at Spredfast, where she helped create and successfully scale marketing across brand, demand, and strategic communications.

“We’re thrilled to have Jordan joining our leadership team,” says Mark Hammer, CEO of Bloomfire. “Jordan brings a unique mix of experience, from her work at a top marketing and public relations firm to her efforts developing the marketing function at a fast-growing technology startup. She has both creativity and an analytical mindset, which we value. I’m looking forward to working with her to develop new audiences for our software. Jordan comes at a particularly interesting time, as companies seek technologies like knowledge engagement software that helps connect their sometimes-remote teams.”

"I’m excited to join the Bloomfire team,” said Jordan Slabaugh. “Bloomfire is clearly leading the knowledge management space, and their proven track record of growth, customer-centricity, and innovation is both impressive and unique. There’s never been a time when knowledge management has been more critical for companies. I’m looking forward to strengthening our brand and overall market presence to better connect businesses with the solution they need to thrive in today’s evolving work environment.”

Slabaugh brings an interest in brand storytelling, creative campaign development, and performance marketing to her role as VP of Marketing at Bloomfire.

About Bloomfire

Bloomfire is the leader in knowledge engagement, delivering an experience that connects teams and individuals with the information they need to excel at their jobs. Our cloud-based knowledge engagement platform gives people one centralized, searchable place to engage with shared knowledge and grow their organization’s collective intelligence. For more information or to schedule a demo, visit

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Madeline Jacobson
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