MOUNTAIN VIEW, Calif., Oct. 22, 2020 /PRNewswire-PRWeb/ -- Bloomreach, the leader in commerce experience™, announced today that the brConnect Global Online Summit 2020 reached over 1000 customers, partners and prospects in attendance. The virtual event is now available on-demand at https://events.bloomreach.com/connect/virtual-summit-ondemand.
During the event, Bloomreach announced recipients of the Bloomreach Customer Awards, designed to recognize and reward outstanding brands that excel in creating top-notch digital experiences, digital merchandising or development with the Bloomreach Experience Platform (brX):
- Next, the British multinational clothing, footwear and home products retailer, received the Bloomreach "Outstanding Implementation Award" for demonstrating best practices in implementing Bloomreach. Next extends its home shopping facility to the USA and over 30 other countries worldwide through Nextdirect.com.
- Puma, the third largest sportswear manufacturer in the world, received the Bloomreach "Search-n-Merch Award", which recognizes outstanding digital merchandising among Bloomreach customers.
- Kingfisher, the international home improvement company with over 1360 stores in nine countries across Europe, record online sales and an ever-growing shift to mobile commerce, received the Bloomreach "Top Experience Award". This award recognizes excellence in the conception and delivery of customer experiences that span all channels and platforms.
Bloomreach also announced the winners of the Bloomreach Partner Awards. IBM iX was awarded the Bloomreach "Newcomer of the Year" Award, BORN Group was recognized as the "Most Innovative Partner of the Year", SAP won the "Technology Partner of the Year" Award, diva-e received the "EMEA Partner of the Year" Award, and Gorilla Group was named the "Americas Partner of the Year".
"We are pleased to recognize Gorilla, a Wunderman Thompson Company, as the Bloomreach "Americas Partner of the Year" for the second year in a row. Gorilla has been instrumental in helping us grow our North American business over the past year. We look forward to building on this momentum as we head into 2021," says Patrick Finn, Head of Global Channels & Alliances.
Leading global retailers and B2B businesses presented at brConnect, sharing their digital transformation journeys, what it means to provide a good digital experience for their customers and what's next for their commerce strategies. Panelists were from organizations in vastly different industry sectors, including executives from Bosch Power Tools, ING, NHS Digital, M&S, Virgin Experience Days and MSC Industrial Supply, Total Wine & More and Conrad Electronics.
Brian Walker, Bloomreach's Chief Strategy Officer, kicked off the event with examples of how Bloomreach customers have succeeded during the pandemic and referenced data from the Bloomreach Commerce Pulse Report as well as the Bloomreach-commissioned definitive study conducted by Forrester Research on The State of Commerce Experience today.
Raj De Datta, Bloomreach CEO and Co-Founder, interviewed Jim Hilt, President of Shutterfly's Consumer Division, about his career journey and how to create a winning digital team. The session marked the first episode of a new video interview series leading up to the launch of De Datta's upcoming book - "The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences".
The Bloomreach product team provided a recap of the features and innovations that Bloomreach launched in 2020 - from content search, category pages-segment and personalization to API-based feed ingestion and experience pages. Chief Product Officer Arje Cahn shared the Bloomreach product roadmap and a detailed discussion on segmented personalization, website experience, guided selling and building relationships with customers. Cahn also referenced Hobbycraft, the U.K.'s largest arts and crafts superstore retail chain, as one example of how companies are using the Bloomreach brX platform to create phenomenal experiences.
The brConnect Global Online Summit 2020 was sponsored by Bloomreach partners SAP, Authentic, Commercetools, Elastic Path, BORN, Capgemini, Gorilla, Incentro, Live Area, and Mindcurv.
About Bloomreach
Bloomreach is the leader in commerce experience™. It's flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized commerce experience. brX combines content management capabilities with market-leading commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern München and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, commercetools, EPAM, IBM iX, Salesforce, SAP, valtech, and Wunderman Thompson Commerce. For more information, visit Bloomreach.com, follow us on Twitter @Bloomreach_tm, on LinkedIn at http://www.linkedin.com/company/bloomreach.
SOURCE Bloomreach
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