Product and content search must be unified and tailored to the industry/vertical, persona, and use case/application of the individual to be truly effective.
MOUNTAIN VIEW, Calif. and AMSTERDAM (PRWEB) September 03, 2020
Bloomreach, the leader in commerce experience™, today announced ‘Content Search’, a new add-on for the Search module of the Bloomreach Experience Platform (brX). The new 'Content Search’ feature applies the intelligent ranking capabilities found in ‘Product Search’ to brX for a unified search experience and an integrated commerce experience.
Bloomreach brings its market-leading expertise in products and commerce to build a holistic customer journey. Content Search provide B2B and B2C manufacturers, distributors, brands and retailers with the ability to deliver an exceptional content and commerce experience and the ability to:
- Personalize content search to attract, educate and convert online customers
- Increase online customer engagement by helping online customers to find what they are looking for in a matter of seconds
- Lead online customers to a SKU number and prevent shoppers from getting lost to competitive products along the way
- Retain online customers and build brand loyalty as an online destination where visitors can explore and learn
“Product and content search must be unified and tailored to the industry/vertical, persona, and use case/application of the individual to be truly effective," said Arje Cahn, Chief Product Officer, Bloomreach. “And because merchandisers and site optimizers simply cannot scale to tens of thousands of products and millions of queries, content search functionality is crucial to helping users to discover content that is based on their online behavior.”
Bloomreach applies artificial intelligence (AI) to the search ranking via user behavior data that leverages the Bloomreach Pixel. It complements the Bloomreach ‘Relevance by Segment’ feature by giving Bloomreach customers a way to personalize site content to attract, educate and convert online customers. Content Search can be purchased as an add-on for both Bloomreach Search & Content. For technical documentation on Content Search, visit here.
Bloomreach Content Search and Product Search functionality are both available in 33 languages, including the newly added support for Chinese, Japanese and Korean languages.
Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, commercetools, EPAM, IBM iX, Salesforce, SAP, valtech, and Wunderman Thompson Commerce. For more information, visit Bloomreach.com, follow us on Twitter @Bloomreach_tm, on LinkedIn at http://www.linkedin.com/company/bloomreach and register today for Bloomreach Connect 2020 Global Online Summit on October 6, 2020.