The real winners this holiday season are likely to have optimized their buy online, pick-up in store (BOPIS) or curbside pick-up operations, and have focused their sites on product discovery and prioritized a great cross-channel commerce experience for their customers.
MOUNTAIN VIEW, Calif. and LONDON (PRWEB) December 07, 2020
Bloomreach, the leader in commerce experience™, released its Peak Holiday 2020 Report today which analyzes the trends and shifts in online shopping this year. The report aggregates results across over 25% of retail eCommerce experiences in the US and UK markets powered by Bloomreach’s solutions, and analyzes the visits, searches and purchases across 500+ enterprise eCommerce sites which are Bloomreach’s customers. The report reveals Bloomreach’s key findings, along with some tips for how companies can optimize their digital commerce experiences for ultimate success during the biggest promotional and revenue-generating period of the year. To request a free copy of the report, visit https://www.bloomreach.com/en/peak-holiday-2020-report.
The Peak Holiday Report 2020 analyzes:
- Results across the holiday shopping period thus far, including year-over-year traffic and sales analysis for Holiday 2020 and the ‘Cyber 5” Week from Thanksgiving to CyberMonday
- Results for key retail segments such as Home Furnishings, Apparel, Grocery, and others
- Peak shopping times, mobile device usage and other shopping behaviors and patterns
- The top product searches during holiday and the “Cyber 5” Week
- Top sources of customer acquisition during this important holiday shopping season
“Online holiday sales across our customer base is outpacing even our aggressive forecast in North America so far this holiday season with sales up 40% over the same period last year, and site traffic is up 61%. On the other hand, our data shows that the ‘Cyber 5’, which has in years past been the peak, was this year a relative fizzle and fell short of expectations,” said Brian Walker, CSO of Bloomreach. “That is likely a result of North American consumers starting their online shopping much earlier this year, spreading out demand.”
“However, our data also shows that online businesses in the UK and Europe are not immune to the depressed consumer confidence in those markets related to the ongoing challenges of the virus and Brexit deadlines in the UK,” said Walker. “With the pandemic looming over everything, the dynamics of holiday shopping were bound to be impacted.”
“The real winners this holiday season are likely to have optimized their buy online, pick-up in store (BOPIS) or curbside pick-up operations, and have focused their sites on product discovery and prioritized a great cross-channel commerce experience for their customers,” added Raj K. De Datta, CEO of Bloomreach. “The companies that did this well have gained market share and are no doubt emerging from this holiday season stronger that before even with physical stores closed, ensuring future growth and longevity.”
Bloomreach is the leader in commerce experience™. Its flagship product, brX, is the only digital experience platform built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. brX combines content management capabilities with market-leading, commerce-specific, AI-driven search, merchandising and personalization in one flexible, API-first next generation platform. Bloomreach serves over 500 global brands including Albertsons, Staples, Bosch, Puma, FC Bayern Munchen and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading commerce platforms, including Accenture Interactive, BORN, commercetools, EPAM, IBM iX, Salesforce, SAP, valtech, and Wunderman Thompson Commerce. For more information, visit Bloomreach.com, follow us on Twitter @Bloomreach_tm, or on LinkedIn at http://www.linkedin.com/company/bloomreach.