BLR unveils updated name and new logo to reinforce its mission as a leading B2B knowledge provider
As of January 4, 2021, the BLR® acronym will now represent "Business and Learning Resources" as the company evolves in its delivery of education and training solutions. The BLR logo also receives a fresh, modern redesign, accompanied by a new tagline: "Putting Knowledge to Work."
BRENTWOOD, Tenn., Jan. 4, 2021 /PRNewswire-PRWeb/ -- The human capital management brand BLR is excited to announce its acronym will now represent "Business and Learning Resources," marking an evolution for the company, which was founded 43 years ago as "Business and Legal Reports." To compliment this update, the BLR logo receives a fresh, modern redesign in a vibrant pantone blue, accompanied by a new tagline: "Putting Knowledge to Work."
Chief Product Officer Dave Cella says, "We are still committed to providing the most comprehensive and reliable state-specific and federal legal guidance; but as the workplace has modernized and developed pressing needs around training and talent development, our solutions have followed suit to meet employers where they are. Our learning solutions ensure our clients receive the right knowledge, at the right time, in the right way to take decisive, positive, and productive action."
BLR provides the latest knowledge and education through publications, workflow platforms, and tools; over 600 eLearning courses; instructor-led training; and additional solutions to help businesses achieve compliance and maximize efficiencies, resulting in measurable performance and financial improvements. This is even more essential as businesses continue to navigate an ever-changing environment with new safety, HR, and legal guidance as a result of the coronavirus pandemic.
Dan Oswald, CEO, says, "Over the past year, we've all experienced unforeseen challenges. Like any executive, I rely on the latest information to help make difficult decisions and determine the best course of action to lead our team. At BLR, we understand how critical that knowledge is to the success of today's businesses, and we aim to provide it in practical, consumable formats so business leaders are equipped to reach their financial and strategic goals."
Subsequently, BLR's sister brand Bluepoint Leadership Development receives a logo refresh to create a more cohesive design story across the brand family. Bluepoint's mission is to assist people at all organizational levels to significantly enhance their leadership effectiveness through the study of advanced leadership concepts, direct feedback, intense learning experiences, accountability-based coaching, and personal reflection.
The updates to BLR and Bluepoint are part of a larger initiative from parent company Simplify Compliance LLC, servicing businesses across a wide range of industries, including human capital management, healthcare, and telecommunications.
Oswald adds, "Our BLR, Bluepoint, CCMI, [and] HCPro family of brands received various logo updates for 2021. This not only creates consistency and continuity across the markets we serve, but it's an exciting way for us to kick off the New Year, with fresh perspective and renewed enthusiasm."
Learn more by visiting https://www.blr.com/.
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About BLR
Business and Learning Resources (BLR) is an industry-leading knowledge provider in the human capital management; environment, health, and safety; learning and development; and legal markets. With over 43 years of experience, BLR provides publications, workflow platforms, and tools; over 600 eLearning courses; instructor-led training; and additional solutions to achieve compliance and maximize efficiencies, resulting in measurable performance and financial improvements. That's why the nation's top companies and over 30,000 businesses rely on BLR for the most comprehensive and reliable state-specific and federal legal guidance and education and learning opportunities to respond quickly in today's continuously evolving business environment. Visit https://www.blr.com/.
About Bluepoint
Bluepoint Leadership Development serves businesses of all shapes and sizes, at all levels, through assessments, blended and rapid learning, and coaching, available in live or virtual instructor-led workshops with a full range of support tools and resources. Its mission is to assist people at all organizational levels to significantly enhance their leadership effectiveness through the study of advanced leadership concepts, direct feedback, intense learning experiences, accountability-based coaching, and personal reflection. Visit https://www.bluepointleadership.com/.
Media Contact
Press Team, BLR, 1-978-624-4568, [email protected]
Customer Service, BLR, 1-800-727-5257, [email protected]
SOURCE BLR
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