Podcast innovators' statistics and hosting continue to meet the highest set of industry standards as set by IAB Podcast Measurement Guidelines Version 2.2
COLUMBUS, Ohio , Feb. 17, 2025 /PRNewswire-PRWeb/ -- Blubrry Podcasting, which previously made history as the first podcast-hosting service provider to have its podcast stats certified by the IAB Tech Lab for Podcast Measurement Compliance, has passed the strictest standards yet for IAB Tech Lab Podcast Measurement certification.
"This is the gold standard. There is no substitution to certification of compliance," said Todd Cochrane, Blubrry CEO. "Ad buyers, networks, podcast hosting platforms, and podcasters now have an audited, validated, certified platform ready to serve them."
"We are in full support of the updated standards set by IAB and IAB Tech Lab," Cochrane said. "These standards further benefit our statistics and hosting customers in accuracy, fraud monitoring, and allow and deny lists."
As of 2024, all IAB Tech Lab -- certified companies must reapply annually to ensure they continue to meet updated standards and guidelines.
At its inception and as part of IAB Tech Lab's Podcast Technical Working Group, Blubrry and 31 other podcast and traditional media companies contributed to the Podcast Measurement Guidelines, which were updated in 2024. These standards provide strict rules and guidelines for certifying downloads, listens, advertising delivery, and advertisement play.
Blubrry customers can label their podcast statistics as IAB Tech Lab Certified compliant with the IAB Podcast Measurement Guidelines.
"The audit includes reviews of our platform architecture, filtering, file threshold levels, identity, aggregate unique visits, metrics generation, website player reviews, recommendations, disclosures, and external audit of the code line by line," explained Cochrane.
Over 1,000,000 podcasters have trusted Blubrry stats since 2007, whether they host with Blubrry or not. The Blubrry Podcast Statistics platform is available to nearly all podcasters. Learn more about Blubrry statistics and IAB recertification here.
About Us: Blubrry Podcasting provides professional tools and services for the podcast industry, including innovative podcast AI solutions and video-to-podcast conversion features. Founded in 2005, it gives creators the ability to distribute via Apple Podcasts, Google, Spotify, Stitcher, and more. Blubrry provides monetization opportunities and IAB Tech Lab-certified podcast statistics, plus managed web hosting using its WordPress plugin provides a turnkey solution.
Media Contact
Todd Cochrane, Blubrry Podcasting, 8087414923, [email protected], https://blubrry.com/
SOURCE Blubrry Podcasting
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