Blubrry Podcasting Provides Two New Features for Statistics Users

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Hourly and additional regional reporting is now available for Blubrry users.

“Statistics are crucial for podcasters to grow their audience and especially so for monetization,” said Blubrry CEO Todd Cochrane. “By continuing to provide more detailed, accurate information, podcasters are put in control of the future of their show and brand.”

Podcasting provider Blubrry recently updated its podcast statistics offering to include hourly downloads reporting and additional regional reporting.

Users will now be able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live; a useful feature for podcasters to track popular times for releasing episodes and ensure best practices for creators.

In 2017 Blubrry added Great Britain, Brazil and Canada reporting; this year the company has added regional breakdowns for Germany and Mexico, countries with increasing podcast publication and listenership. Along with new countries, Blubrry has added DMA (designated market area) regions for U.S. metro areas. The DMA metro regions will be separated from the rest of the U.S. reporting to provide clarity for monetization opportunities.

“Statistics are crucial for podcasters to grow their audience and especially so for monetization,” said Blubrry CEO Todd Cochrane. “By continuing to provide more detailed, accurate information, podcasters are put in control of the future of their show and brand.”

Blubrry Podcasting is expecting to achieve IAB podcast measurement/statistics certification in the coming days. The auditing process and proceeding certification reflect the highest standard in the industry set by the Interactive Advertising Bureau, which is posed to becomee the norm for all podcasting organizations.

About Us: Blubrry Podcasting provides professional tools and services for the podcast industry, including the largest podcast directory with over 600,000 shows. Founded in 2005, it gives creators the ability to distribute via Apple Podcasts, Google, Spotify, Stitcher and more. Blubrry provides monetization opportunities and IAB-compliant podcast statistics, plus managed web hosting using its WordPress plugin provides a turnkey solution.

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Todd Ccochrane
@blubrry
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