Blubrry Podcasting Releases Play Tracking as Part of Advanced Statistics

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Additional audience details now available for all hosting customers.

Blubrry Podcasting stats hosting powerpress
Giving creators details -- such as if listeners are consistently skipping over a certain segment -- can lead them to make significant improvements to their show. - Todd Cochrane, CEO

Blubrry Podcasting -- already renowned for its reliable, IAB certified compliant statistics -- has recently released play tracking as part of its Advanced Statistics. Available exclusively for Blubrry hosting podcasters, creators can subscribe to gain additional details on listener retention.

Podcasters who suspect their audience is skipping over certain parts of their episodes will benefit from this new feature; especially shows featuring advertisements. Those already using Advanced Stats will find a new category in the Stats section. Those not using Blubrry’s Advanced Stats feature can learn more here.

“By providing tools for podcasters to use, we’re able to collect anonymized, GDPR-compliant detailed play tracking data from our web based podcast player,” said Todd Cochrane, CEO of Blubrry. “We can easily present this data to podcasters while maintaining absolute listener privacy. Giving creators details -- such as if listeners are consistently skipping over a certain segment -- can lead them to make significant improvements to their show.”

Play tracking data comes from listening via the Blubrry-provided podcast audio player. Additionally Blubrry has developed an API that allows third parties to integrate and provide anonymized play data via mobile apps and other web-based playback applications.

About Us: Blubrry Podcasting provides professional tools and services for the podcast industry, including the largest podcast directory with more than 1 million podcasts. Founded in 2005, it gives creators the ability to distribute via Apple Podcasts, Spotify, Google, Stitcher, TuneIn and more. Blubrry provides hosting, IAB certified compliant podcast statistics, private internal podcasting, monetization opportunities, plus managed web hosting using its WordPress plugin. Contact us.

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Todd Cochrane
@blubrry
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