Blue Butterfly Welcomes Christie Sparks as Director, Business Development

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Blue Butterfly, a strategic consultancy for the retail real estate industry, announces the appointment of Christie Sparks as Director, Business Development.

There’s a unique opportunity right now to help fill vacancies and uncover and grow new retail concepts. With Christie on board, we’re now in an even better position to do just that for our clients.

Blue Butterfly, a strategic consultancy for the retail real estate industry, announces the appointment of Christie Sparks as Director, Business Development. Sparks will support business development on behalf of clients as well as client acquisition for Blue Butterfly.

“There’s a unique opportunity right now to help fill vacancies and uncover and grow new retail concepts. With Christie on board, we’re now in an even better position to do just that for our clients. Her experience and thought leadership will be invaluable as we continue to grow,” said Tracey Hatley, Managing Director, Global Business Development.

“Blue Butterfly has assembled a talented team of industry leaders. I’m looking forward to working with them and our clients on innovative deal-making opportunities,” said Sparks.

Sparks has more than 25 years of experience in the retail real estate industry. She joins Blue Butterfly from JLL, where she served as VP, Regional Specialty Leasing Manager. In addition to overseeing specialty leasing programs in enclosed shopping centers across the country, Sparks managed a unique assortment of iconic properties including Grand Central Terminal in New York, Navy Pier in Chicago, and Union Depot in St. Paul. She led a team of specialty leasing managers in executing creative strategies that generated millions of dollars in revenue. She also spearheaded a new program for JLL that included temporarily leasing big-box spaces and full oversight of pop-up development.

Sparks has received several industry awards throughout a career that has also included positions with independent retailers and national chains. These include the Specialty Leasing Regional Team Special Recognition Award (JLL), Team of the Year Award (JLL), Specialty Leasing Team of the Year Award (Simon), Driving the Business Award (Simon), and Visual Victories (Specialty Retail Report/ICSC), among others.

“We’re thrilled to have Christie join the Blue Butterfly team. Her relationships and expertise in the industry will help us deliver exciting new opportunities and greater value for our clients. She also brings the type of passion that will help propel our company’s growth,” said Michael Brielmann, Partner at Blue Butterfly.

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Patricia Norins
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