Blue Diamond Attachments Expands National Presence with Addition of Industry Veteran, Michael Koehler, as Director of National Sales

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After the 3rd consecutive year of record growth, Blue Diamond Attachments has expanded its executive management team with the addition of industry executive Michael Koehler to continue to expand their national footprint of dealers that is largely made up of independent tractor dealers and compact equipment dealers for BobCat ™, Case ™, John Deere ™ and others active in the Skid Steer attachment sales and rental markets.

After the 3rd consecutive year of record growth, Blue Diamond Attachments has expanded its executive management team with the addition of industry executive Michael Koehler to continue to expand their national footprint of dealers that is largely made up of independent tractor dealers and compact equipment dealers for BobCat ™, Case ™, John Deere ™ and others active in the Skid Steer attachment sales and rental markets.

According to President of Blue Diamond Attachments, Aaron Truan, “ We realized we needed additional resources, especially in our field management area, to continue to provide the support and services our growing dealer network required. With our continued success in adding new products four to six times a year, it was clear that more strategic additions to our sales organization were overdue. We’re excited to have an experienced industry veteran like Michael join our growing team."

Koehler comes to Blue Diamond with more than 20 years of national sales and leadership experience including his previous role as National Sales Manager for Diamond Mowers, Sales developer at Snap-On Tools, and as a Regional Vice President Primerica Financial Services. He has had a lifetime of interests in not only sales performance but is also an active participant in the motorsports arena, owning several specialty vehicles, helping produce several large auto shows and was part of a professional racing team as well.

Michael has a history of building effective sales organizations and training, having won many awards for team performance and growth and is also a recognized national speaker, published author, coach and certified Zig Ziglar Legacy trainer, as well as an Accredited DISC trainer.

“I’m really excited to join the Blue Diamond team, “ says Koehler, “the quality of the brand and the unique product solutions they continue to bring to market every year got my attention over the past couple of years as I saw them building share in the channel, I’m honored to join such a great team of people and look forward to leading them as we grow the vision together.”

Blue Diamond Attachments has been supplying the attachment market with innovative and quality products since 1995 and uses their 115,000-sf facility in Knoxville to do final assembly and testing. The company is known for innovation, speed and quality with a 2-3-day lead-time on most products with the best customer support in the industry. The Blue Diamond 100% Customer Satisfaction Guarantee has become the gold standard in the attachment industry and the reason their national network of authorized dealers continues to grow both in numbers and sales every year.

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Chuck Kennedy
Blue Diamond Attachments
+1 865-307-3193
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