Industry-first integration enriches customer profiles with Jebbit-collected data to unlock smarter, faster, more impactful marketing
BOSTON, Feb. 4, 2025 /PRNewswire-PRWeb/ -- BlueConic today announced a major milestone in the evolution of its Customer Data Operating System with the launch of a real-time connection between Experiences by Jebbit and the BlueConic CDP. This connection empowers marketers to continuously enrich customer profiles with high-quality, consented data collected through Experiences, enabling deeper customer insights and faster, more relevant personalization.
With the real-time connection, the data collected from Experiences is instantly merged into profiles housed in the BlueConic CDP, creating a more holistic and actionable view of every customer. By connecting dynamic data collection with real-time segmentation and activation capabilities, marketers can instantly update profiles, trigger personalized offers, and engage customers without manual workflows or batch processing delays.
Key benefits include:
- Richer Insights: Attributes and experience completions pass directly into profiles in real-time, giving marketers immediate access to deeper, more actionable customer insights.
- Smarter Personalization: With up-to-the-minute data, marketers can create hyper-targeted offers and campaigns immediately after a Jebbit Experience is completed, ensuring timely and impactful customer interactions.
- Faster Execution: The self-service connection eliminates manual processes and team bottlenecks, so marketers can activate campaigns faster and react to customer preferences in real-time.
"Marketing success comes down to getting better data into the hands of people who can act on it," said Leonardo Carbonara, VP Product at BlueConic. "This real-time connection between Experiences and our CDP delivers on that promise—giving marketers richer data, sharper insights, and the speed to act when it matters most."
In 2024, BlueConic acquired Jebbit, a leading provider of first-party data capture and experience creation software, to create the industry's first and only Customer Data Operating System (CDOS). This launch is the first in a series of planned integrations that will empower marketers to move faster, build deeper customer connections, and deliver more impactful results.
About BlueConic
BlueConic is the Customer Data Operating System that puts richer, unified first-party into the hands of marketing and growth doers. The industry-first solution empowers companies with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, NBA, Telia Company and Unilever. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic.
Media Contact
Karolina Throssell, BlueConic, 44 07855751005, [email protected], www.blueconic.com
SOURCE BlueConic
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