A new AI decisioning system inside the Customer Growth Engine gives brands a way to keep growth strategy intact, even as execution moves faster than teams can manually manage
BOSTON, March 12, 2026 /PRNewswire/ -- BlueConic today announced Agent Studio, a new AI decisioning system inside its Customer Growth Engine built for a problem that has quietly become one of the most expensive in modern marketing: growth decisions that make sense in isolation but undermine each other at scale.
As brands have added more automation across acquisition, lifecycle, loyalty, and promotional programs, each system has gained more authority to act the moment a signal appears. The speed is real, but increasingly, so is the cost. Strategy now has to survive inside far more moving parts than before, often long after customer behavior has already shifted, leaving discounts running longer than necessary or spend attached to customers who were already converting. By the time most teams notice it, they're already managing the fallout.
When Growth Starts Pulling in Different Directions
Customer behavior no longer unfolds in a clean sequence. Signals appear continuously across retailer channels, marketplaces, and increasingly through AI-assisted discovery. A customer may browse for a product, compare options using AI, return through a paid ad, and purchase through a different path before the systems reacting to that customer have caught up to one another.
The result is a growing gap between how fast execution moves and how well it holds together. Recent industry research suggests that as much as 60 percent of retail marketing spend is wasted, often because customer activity is interpreted too narrowly inside the channel where it first appears (Celerant). A cart abandonment sequence in Klaviyo and a retargeting campaign in Meta can be pulling the same customer in opposite directions, and neither system has any way of knowing it.
"Automation has made marketing faster, but it's also made it easier for programs to work against each other," said Melissa Murray Bailey, CEO of BlueConic. "We see brands spending money to convert customers who were already on their way to buying. That's not a strategy problem, it's a coordination problem. We believe brands should be able to scale without creating that kind of waste."
How BlueConic Agent Studio Changes How Growth Operates
BlueConic Agent Studio gives brands something modern execution has been missing: a way to make sure the strategy behind every decision holds, even as campaigns are already in motion.
A team can decide that protecting margin outweighs short-term conversion during a promotional window, or that net-new customer acquisition takes priority over reactivation during a key campaign period. BlueConic Agent Studio locks those calls in and keeps execution aligned to them, even as customer behavior shifts in real time and campaigns are already in motion. When multiple plays are running around the same customer simultaneously, an orchestration layer decides which one takes priority based on business objectives, budget constraints, and margin targets, so no two programs quietly work against each other.
Inside BlueConic Agent Studio, coordinated agents handle different parts of the work. Build agents help prepare each play before launch by shaping audiences and making sure the right inputs are in place before execution begins. Once live, decisioning agents evaluate what should happen for each customer in real time, including whether to act, what type of action makes sense, and which channel is most likely to move the outcome. Measurement agents track what happens next so performance improves over time rather than staying locked inside static rules.
Unlike decisioning systems that act on behavioral signals alone, BlueConic Agent Studio operates on a live customer profile that updates in sub-seconds and includes declared intent data like preferences, product affinities, and motivations that consumers share directly through interactive experiences, giving every automated decision a richer, more accurate picture of what a customer actually wants right now.
Those decisions are applied through BlueConic's pre-built Growth Plays, connecting BlueConic Agent Studio to revenue moments teams already manage every day, from cart abandonment recovery and first purchase acceleration to churn prediction and winback.
What Growth Requires Now
The brands winning right now are making better decisions faster, and making sure those decisions aren't quietly working against each other as they scale. When acquisition, retention, loyalty, and promotional programs operate with shared commercial context behind them, the compounding inefficiencies that erode margin and retention stop accumulating quietly.
BlueConic Agent Studio gives brands the control layer modern execution has been missing.
BlueConic Agent Studio is available in early access now for select customers.
BlueConic helps brands turn customer signals into real-time, AI-informed growth decisions. Its Customer Growth Engine gives teams one system to unify customer data, shape decisions, and act across acquisition, conversion, retention, and loyalty to improve revenue, efficiency, and long-term customer value. More than 500 businesses worldwide rely on BlueConic to drive more effective growth, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Learn more at www.blueconic.com and follow BlueConic on LinkedIn.
Media Contact
Meredith Portnoy, BlueConic, 1 484-542-0965, [email protected], blueconic.com
SOURCE BlueConic
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