BlueConic Recognized as a Major CDP Vendor by Quadrant Knowledge Solutions

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BlueConic Among Best-in-Class for Technology Excellence and Customer Impact in the 2020 SPARK Matrix™ B2C Customer Data Platforms (CDP) Report

BlueConic, the world’s leading pure-play customer data platform, announced today that Quadrant Knowledge Solutions recognized the company among the major vendors in its SPARK Matrix B2C Customer Data Platforms (CDP) Report.

Quadrant Knowledge Solutions evaluated 20 CDP vendors across multiple categories related to technology competence, usability, and customer impact. BlueConic consistently outperformed the category and is recognized in the top group of CDP vendors. The report analysis highlights BlueConic’s technology advances, product roadmap, and its unique AI Workbench functionality to enhance customer experiences. Quadrant Knowledge Solution also notes that BlueConic has significant traction across North America and Europe, as well as in key vertical industries such as publishing, entertainment, and retail.

The Quadrant Knowledge Solutions report states that, “BlueConic offers [a] robust technology value proposition with its superior platform architecture supporting schema-less profile database, comprehensive data integration capability enabling marketers to build and manage unified customer profiles for both anonymous and known customers, business user-friendly UI, embedded consent management for privacy regulations, and built-in personalization and activation across a range of marketing platforms. The platform offers robust pluggability to introduce new functionalities for business agility and flexibility in supporting emerging market scenarios.”

“We are honored that Quadrant Knowledge Solutions has recognized our position in the CDP market,” said Bart Heilbron, CEO and co-founder of BlueConic. “At BlueConic, we are constantly working to define the next generation of customer data platforms, offering our customers more functionality and advancements so they can scale for today’s goals and tomorrow’s ambitions. We are pleased to have these efforts acknowledged in the analysis.”

About the Quadrant Knowledge Solutions Methodology
Quadrant Knowledge Solutions uses a comprehensive approach to conduct global market research for various technologies, using primary and secondary research methods including vendor interviews, online research and more information. According to its website, “Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market positioning of the key market participants. SPARK Matrix representation provides a visual representation of market participants and provides strategic insights on how each supplier ranks related to their competitors, with respect to various performance parameters based on the category of technology excellence and customer impact.”

The full report can be accessed via subscription on the Quadrant Knowledge Solutions website.

About BlueConic
BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at and follow us on Twitter and LinkedIn @BlueConic.

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Stephanie Hadley
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