Bluewater Brings it Home with Jacuzzi and HGTV Star Christina Haack

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Leading Direct Marketing and Advertising Agency Creates Ad Campaign for Legendary Wellness Brand

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Featuring Haack, the spots bring to life decades of design and innovation through premium products that are both beautiful and functional and can be installed in as little as one day.

Jacuzzi, always maintaining that a bathroom can be a beautiful space that blends form with function, has reached out to leading direct marketing and advertising agency Bluewater, and HGTV star Christina Haack to create new spots to highlight their bath remodels.

Haack has been a fixture on HGTV since 2013 with a multitude of hit shows including Flip or Flop, Christina on the Coast, and her most recent, Christina: Stronger by Design.

The campaign was created and produced by Josh McDaniel, directed by Brandon Anthony and shot by Nolan Heasley, both from Bluewater. Featuring Haack, the spots bring to life decades of design and innovation through premium products that are both beautiful and functional and can be installed in as little as one day.

“It was such a pleasure working with Bluewater. The entire crew was super amazing, and the days were organized, efficient, and everything ran smoothly. Most importantly, it was fun,” said Haack. “And the fact that Jacuzzi Bath Remodel services combine iconic Jacuzzi® products with great design and without weeks of renovation, aligns perfectly with my design goals when working on renovations.”

In the spots, Haack and the diverse group of Jacuzzi Bath Remodel customers tackle the tough reasons people typically put off bathroom remodels—cost, time, and complication. They each explain their reasons why they choose Jacuzzi® products and services for their one-day remodels, and Haack, who knows a thing or two about home improvement and design, affirms their decisions.

“Christina was great. She was prepared, professional and on-point in every scene,” said Anthony. “This was a six-day shoot with a very tight schedule, and she, along with our amazing crew, kept it running more smoothly and efficiently than I could have ever asked for.”

This isn’t the first time Bluewater has brought star power to their commercials. A-list celebrities such as Kevin Hart, Gordon Ramsey, Wolfgang Puck, and Reza Farahan have also worked their magic on the Bluewater sets for a multitude of best-selling products.

Legendary for performance and reliability for over 60 years, the Jacuzzi® Brand sets the standard by which all wellness products are measured. It began in the 1940's, when Candido Jacuzzi invented a therapeutic hydrotherapy pump to give his toddler son Kenneth relief from his rheumatoid arthritis. Soon after, Jacuzzi engineers developed a home version of the pump that turned any normal bathtub into a relaxing and rejuvenating hydro-therapeutic spa. In 1956, the Jacuzzi family began marketing the J-300 and changed the lives of homeowners around the world.

About Bluewater:
Bluewater is a direct marketing and advertising agency employing over 100 people in Florida, Pennsylvania, and Spain, as well as an Inc. 5000 company and an Adweek Top 100 Fastest Growing Agency. Our experienced, talented team of professionals make us remarkable. We attack the work differently to grow brands—and it works. Visit the company website at https://bluewater.tv or on LinkedIn @bluewater-media.

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Mike Marte
Bluewater
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