“His keen understanding of the consumer marketplace and vision for where we’re going as a company will continue to lead Bluewater down the path of convergence. He completes our leadership team by adding senior-level management experience" - Andy Latimer CEO Bluewater Media
CLEARWATER, Fla. (PRWEB) January 30, 2019
The Clearwater, Florida-based advertising and marketing agency has had a wildly successful year of growth; now they add a 20-year direct response marketing veteran to their team.
Michael Weinstein, former CMO of Allstar Products Group who introduced the Snuggie to market, and founding partner of wet wipe mitten-shaped viral sensation “Sh**tens” which turned a seven-figure profit, will be responsible for the strategic direction and revenue growth of e-commerce and online marketplaces, as well as, digital and social advertising at Bluewater Media. Additionally, Weinstein will oversee ReadyShop, the drop-in commerce solution that provides audience-monetization with a seamless way to purchase directly from trusted influencers, bloggers, editors and more.
Weinstein will also provide strategic vision, operational leadership, and oversight, including developing both long-term and short-term strategies for direct-to-consumer marketing, product sourcing for clients and B2B business opportunity development.
“His keen understanding of the consumer marketplace and vision for where we’re going as a company will continue to lead Bluewater down the path of convergence. He completes our leadership team by adding senior-level management experience that gives us a well-rounded look at each of the components of marketing in today’s direct-to-consumer space,” said Andy Latimer, CEO and Founder of Bluewater Media.
Bluewater’s President of Media, Gina Pomponi echoed Latimer, saying that, “Michael brings years of proven digital marketing strategy and will be a wonderful leader of our digital marketing, Amazon and Marketplace management and influencer engagement teams.”
Weinstein holds a bachelor’s degree in computer science and a master’s degree in business management from Long Island University. He was an active member in the Electronic Retailing Association and is now an active member of the Performance-Driven Marketing Institute. Weinstein is also a professional pianist, having performed and recorded with many renowned artists all over the world.
ABOUT BLUEWATER MEDIA: We are a brand focused converged creative agency that utilizes branded direct response, brand integration, digital marketing and traditional advertising methods to introduce products to market. Bluewater Media was the first end-to-end, fully digital, tapeless studio in the state of Florida. The ZAHALO division provides a turnkey solution for clients to maximize their visibility and sales on Amazon FBA and other Marketplaces. Zahalo handles every aspect of the inventory, marketing and the sales process, allowing partners to focus their resources on what they do best. ReadyShop is a revolutionary technology that allows content creators to curate stores seamlessly on their blogs, websites and social media pages. Easily installed and setup in under five minutes, ReadyShop gives users immediate access to over 5,000 products, while keeping traffic on their site rather than redirecting it, thus maximizing profits for influencers and bloggers.