Bluewater Welcomes Vice President of Marketing as Significant Growth Emerges

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Loralie Parrish joins direct marketing agency to support CEO Rob Fallon and COO Gina Pomponi

Loralie Parrish joins direct marketing agency to support CEO Rob Fallon and COO Gina Pomponi.

Her work ethic and vast knowledge of the agency world completely align with the talented and passionate individuals that are already part of the Bluewater family.

Bluewater, a marketing and advertising agency that has converged creative ideation and execution, media planning and buying, commerce and sales support with analytics, announced today the hiring of Loralie Parrish as Vice President of Marketing.

She onboards as the agency begins its exciting journey of continuing success in the direct to consumer space under the new executive leadership of CEO Rob Fallon and COO Gina Pomponi.

“We are delighted and looking forward to have Loralie as part of our leadership team. Her expertise in blending brand and direct response marketing will position Bluewater at the forefront of our industry, allowing us to help more clients achieve their growth goals during these difficult times,” said Fallon.    

With almost two decades of experience in brand-direct marketing to create the best possible consumer experience, Parrish has driven continuous improvements in ROI while creating lasting relationships between consumers and brands. Her work in the direct to consumer space allows her to always position the consumers at the center of strategies ranging from rebranding, awareness, demand generation, engagement, retention, upselling and experience design.

As Vice President of Marketing, Parrish will provide the guidance to build the Bluewater brand voice across all interactions and grow its presence to ensure the agency is known by all organizations that are in need of the success that only Bluewater can deliver.

Prior to joining Bluewater, Loralie developed and implemented business and marketing strategies for clients in the health sector for Wunderman Thompson.

“Loralie brings the optimal mix of idealism, pragmatism and creativity that we are looking for as we evolve our vision for the future success of Bluewater,” said Fallon. “Her work ethic and vast knowledge of the agency world completely align with the talented and passionate individuals that are already part of the Bluewater family”.

Pomponi said, “Loralie immediately rolled-up her sleeves and began making an impact in week one. I’m confident with her ability to challenge Rob and me, while ensuring we maintain the core values and integrity of the Bluewater, we all have worked so hard to establish.”

Bluewater is an Inc. 5000 company and an Adweek Top 100 Fastest Growing Agency, employing nearly 100 people in Florida, California, Pennsylvania and Spain.

ABOUT BLUEWATER: Bluewater has one core metric of success:, yours. We build disruptive, profitable, direct connections between people and brands. We’re an agency converging all the services needed to be relevant to consumers where they live, work and play. We make boundless creative with impeccable execution. Bluewater strategizes and places the absolute best-performing media across all digital and television platforms. We are commerce experts keeping your sales funnel in constant, frictionless motion. We are actionable analysts giving you all the data you need to grow your business. Bluewater accountably defined by our results! Visit the company website at https://bluewater.tv or on LinkedIn @bluewater-media.

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