BluFocus Selected as an Official Authorized Test Center for IMAX Enhanced Program

Share Article

4K UHD Televisions to be evaluated and certified by BluFocus for the IMAX Enhanced program

BluFocus - IMAX - XPERI

BluFocus - IMAX - XPERI

It is critical to have a company the caliber of BluFocus onboard to ensure compliance to the rigid image performance standards is adhered to.

BluFocus, a division of Blu., has announced that it has become one of the first official ATCs (Authorized Test Centers) for the IMAX® Enhanced program, jointly developed by IMAX and DTS, a wholly owned subsidiary of the Xperi Corporation.

The new IMAX Enhanced certification and licensing program combines the highest-end consumer electronics products with IMAX digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers a new level of quality in immersive sight and sound experiences for the home.

BluFocus will be responsible for testing the compliance of UHD HDR TV’s, both OLED and LED technologies and ensuring that the IMAX Enhanced performance standards are met and have been implemented correctly.

“We are very proud and honored to be a trusted testing partner of IMAX and DTS,” said Paulette E. Pantoja, CEO of BluFocus. “This is an extremely exciting new program that will deliver consumers a theatrical level of quality never before experienced at home. We are proud to contribute our experience and talents to help establish the highest audio and video performance standards.”

A hallmark of the IMAX Enhanced program is the premium image and sound it delivers, and it is critical to have a company the caliber of BluFocus onboard to ensure compliance to the rigid image performance standards is adhered to,” said Geir Skaaden, executive vice president and chief products and services officer of Xperi.

BluFocus has, for the last 10 years, been providing certification services in controlled lab-based testing environments for many entertainment associations such as the BDA (Blu-ray Disc Association), UHD Alliance, AACS, Cinavia, etc. It continues to provide unparalleled QA/QC services for entertainment content, products and technologies to help bring more compelling content to viewers globally.

To learn more about BluFocus, contact atc(at)blufocus(dot)com. For more information about the IMAX Enhanced program, please visit

About Blu.

Blu provides transformative digital supply chain, distribution, and testing solutions to the entertainment industry through its BluEvo, BluFocus, and BluMedia arms. Based in Los Angeles, CA, the company is a recognized leader in three integrated areas; qualifying Film/TV content, technologies and related hardware products; optimizing digital delivery of content through BluCloud, its automated cloud-based software; and global distribution initiatives that enable content rights holders to reach new audiences and generate additional revenue streams.

For more information about BLU, visit

Share article on social media or email:

View article via:

Pdf Print