Blum Relaunches 70 Global Websites using e-Spirit to Provide Personalized, Content-Driven Customer Experiences

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FirstSpirit hybrid content management solution offers B2B and B2C companies flexible, scalable solution to enhance digital experiences across any channel

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), today announced that Blum, a leading global manufacturer of furniture fittings with over $2 billion in revenue, has relaunched 70 websites supporting 30 languages using e-Spirit FirstSpirit Digital Experience Platform (DXP). FirstSpirit DXP allows marketers to tailor each Blum website to the unique needs and languages of each region, reducing time-to-market for new products and creating personalized, content-driven digital experiences across any device.

As competition from global manufacturers continues to rise, Blum explored ways to enhance the shopping experience with customers as well as tap into the power and ease of use of mobile platforms. In an effort to deploy a “Mobile First” digital presence across multiple countries, Blum selected FirstSpirit DXP to increase sales by engaging customers based on their unique interests and creating a personalized buying experience across any channel. Key to this decision was FirstSpirit DXP’s ability to simplify translation workflow and easily create microsites and landing pages throughout any region. In addition, FirstSpirit DXP allows Blum marketers to understand customer behavior in real-time due to its AI-powered analytics to create a more personalized digital experience. Personalization is critical to creating a positive customer experience and, according to an Evergate, Inc. report, 2018 Trends in Personalization, 98% of those surveyed in the report agree that personalization helps advance customer relationships.

“We needed a web content management solution that would give our customers a personalized experience that was also very easy to use,” said Sabine Stadelmann, Digital Marketing Communications, Blum. “The FirstSpirit digital experience platform is versatile enough to empower our regional marketing executives to localize content to their geography and to tailor the shopping experience to each customer’s interests.”

“Our hybrid CMS technology with headless and decoupled capabilities makes it easy to create personalized, content-rich digital experiences across any channel to help improve customer loyalty,” said Udo Sträßer, chief revenue officer, e-Spirit. “FirstSpirit’s rapid deployment and advanced features help companies like Blum reduce time to market and generate revenue faster. Blum is now able to provide customers with an engaging, inspiring experience across every touchpoint as they determine their home décor needs.”

About e-Spirit
e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid (headless+) CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action. We call this the Digital Experience Edge.

e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as L’Oréal, Lancôme, Commerzbank, BASF, Bosch, Belk, Urban Decay, Olympus, Santander Bank, Carter’s, Sterling Jewelers and many others. For more information, go to

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Rob Goodman
McKenzie Worldwide
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