BlumShapiro Unveils New Branding Initiative That Looks To "step forward" On Behalf of Clients

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BlumShapiro Unveils New Branding Initiative

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"The new brand will allow us to communicate the true value our firm delivers," blumshapiro CEO Joseph A. Kask said.

blumshapiro, the largest and most influential regional business advisory firm based in New England, announced today it has rebranded itself as blumshapiro (all lowercase) with a tagline of “step forward.” This transformation is the result of an entirely new way of looking at branding, an “inside-out” assessment that revealed that blumshapiro’s success is based on its ability to rapidly adapt to change.

“The new brand will allow us to communicate the true value our firm delivers,” blumshapiro CEO Joseph A. Kask said. “blumshapiro’ s ‘step forward’ is rooted in the idea that with blumshapiro as a partner, clients can confidently embrace change and use it to make their vision a reality.”

“Many branding or rebranding initiatives are done by looking at where a company can position and differentiate itself among its competitors, then fitting their company into that niche. We choose to focus on truly understanding our collective values and bringing those forward through our new brand. The outcome has been incredible. Our employees understand it because it represents them, and our clients value it because it’s real.”

Mr. Kask added, “Disruption and innovation are causing our clients to think differently, and our rebranding initiative showed us we have adapted to this different way of thinking and are now able to serve them in a whole new way. We don’t just address what are clients are looking for, we surface things they haven’t even thought about yet. This is the essence of ‘step forward’—we are stepping forward confidently into a rapidly changing world to ensure the best possible future for our clients.”

“Our industry is in the midst of an evolution, and any firm not willing to reimagine the role it plays in the lives of its clients will no longer be relevant,” Mr. Kask said. “Adapting to changing environments is how this firm has grown in the past and will continue to grow in the future. We believe blumshapiro has an important role in this new world, and with a better understanding of who we are, our value to our communities and the difference we make in the lives of our clients, we are building a future we can all be proud of.”

blumshapiro is the largest regional business advisory firm based in New England, with offices in Connecticut, Massachusetts and Rhode Island. The firm, with a team of over 500, offers a diversity of services, which include auditing, accounting, tax and business advisory services. blum serves a wide range of privately held companies, government and non-profit organizations and provides non-audit services for publicly traded companies. To learn more visit us at blumshapiro.com.

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Tom DeVitto, Chief Marketing Officer
BlumShapiro
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