We used to have to go through all kinds of intermediaries to do business with Arab countries. It was always indirect and artificial. Now we can get personal and we no longer have to keep our business under the radar.
TEL AVIV, Israel (PRWEB) August 19, 2020
Bo&Bo Ltd., a health and fitness innovator, and maker of an interactive smart board and balance disc, is among the first Israeli companies to openly sign a deal and launch their products in the United Arab Emirates. This comes after the groundbreaking normalization treaty that was signed between Israel and the UAE.
BoBo is a smart balance board designed to aid in recovery as well as muscle building. It is used by many different professionals such as physiotherapists, personal trainers, military leaders, and even consumers for in-home workouts.
Bo&Bo Ltd., has paved the way for Israeli businesses in extending its products to the United Arab Emirates days after the treaty was signed. This is a historic moment that changes the scope of how business will be done in the Middle East.
Gadi Nir, co-founder and Chief Executive Officer of Bo&Bo Ltd., described the nature of this momentous deal, “We used to have to go through all kinds of intermediaries to do business with Arab countries. It was always indirect and artificial. Now we can get personal and we no longer have to keep our business under the radar.”
It is the first of many businesses that will follow suit due to the high demand that Israeli technology garners. Bo&Bo Ltd. has shown that the right technology and the right people can make anything possible, and this is only the beginning of an incredible business venture.
Bo&Bo Ltd. was founded in 2015, by two physiotherapists who worked hard to find ways to keep their patients motivated. The company brought hi-tech products into the professional fitness centers and traditional physiotherapy clinics. As experienced therapists, they designed their products with the patient in mind, adapting to any level of physical ability. Today, with five different training and rehabilitation products in their portfolio, over 100,000 people use a BoBo device every year. The BoBo Home from Bo&Bo Ltd. is revolutionizing the fitness, training and rehabilitation fields, with customers that include physiotherapy clinics, professional fitness centers, leading hospitals, sports clinics, military outfits, personal trainers, and more. Learn more about Bobo and Bobo Home at